From fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...

Alaya By Stage3, an Indian wear brand, secured seed funding. The capital will boost operations and supply chain. AI integration will enhanc...

Indian consumer companies are scaling back West Asian operations due to steep losses and a fivefold surge in container costs amid the US-Is...

Ethnic fashion sales are down this festive season. Consumers, especially younger urban shoppers, prefer western and fusion wear for comfort...

The Myntra Fashion Carnival 2025 is here to elevate your festive style with unmissable deals on men’s ethnic wear. From timeless kurtas to ...

The article discusses the term 'ethnic wear' and its implications in the Indian retail industry. It critiques the use of the term and sugge...

Ethnic wear brands targeting the Gen Z population and offering a variety of Indian wear products are attracting interest from venture inves...

Libas started going offline about 18 months ago and operates 15 store across the country. It plans to open 200 stores by 2026. “The organis...

Bestseller is closing its Indian ethnic wear brand Indifusion due to poor sales and shifting consumer trends. The company, known for wester...

Are you looking for the best ethnic wear for men in India? If so, then we suggest you go through the article where we have curated a list o...

The latter meaning has transmogrified into the modern usage of 'ethnic' as 'characteristic of or belonging to a non-Western tradition'. It'...

To navigate the international market, brands should conduct thorough market research and develop a comprehensive strategy. Building a stron...

Myntra has witnessed a doubled growth in its premium ethnic wear category, largely driven by metros and Tier-1 cities in India. The brand o...

Established in February 2012, Jaypore sells home decor, accessories, jewelry and had revenues of Rs39 crore in FY19. ABFRL said it expects ...

Premium merchandise that was visible only on catwalks and bridal scenes a few years ago is becoming mainstream and is being worn daily.

Youngsters, who prefer Zara, Marks & Spencer and Mango brands, are restricting ethnic clothes such as kurta pyjamas , to festive occasions ...

Starting this summer, there will be less of India in Fabindia, and the company is hoping its jackets are seen to be as chic as its kurtas a...