The company has opened six retail outlets, making its debut in the consumer segment, and has plans to run 400 outlets in three years.

Chakrawarti, 48, said he decided to step down as he wanted to either start his own venture or join a startup in the consumer space after a ...

Tata Teleservices is "reviewing" the brand alliance with Richard Branson's Virgin Mobile as it embarks on a brand restructuring exercise.

The simple, innocent and funny acts of the alien-like white, egg-headed creatures created a phenomenon in the Indian advertising industry. ...

To rope in a celebrity for endorsing products or to go without it is a perpetual dilemma for marketers.

Social advertising, besides FMCG and telecom companies, beat the slowdown blues to emerge as the country’s top television advertising categ...

Essar Group has launched a new brand identity to signal its transition from a company engaged in the core sector to a global group having p...

With Reliance Communications launching cheap handsets with prices starting at Rs 777, the buzz is that Vodafone would lower the entry barri...

The Essar group sold Shipping Stop Dot Com, which has a licence to offer national and international long-distance services, to BPL Mobile j...

Essar Group's telecom retail chain, The MobileStore, is offering assured gift worth Rs 5,000 on the purchase of any mobile from the 60th In...

Essar Telecom Retail is eyeing more than Rs 3,000 crore turnover by 2010 with a footprint in 600 cities through nearly 3,000 stores.

Nearly two years ago, Orange turned pink. Now, pink is preparing to make way for red and this time, it’s not just the colour.

Leading players like LG, Motorola and Nokia intend to offer a differential experience to consumers and garner higher average sales price (A...

Vodafone and Essar have reached an agreement under which they will work to continue the growth of Hutchison Essar Limited.

The partners have agreed that the business will market its products and services under the Vodafone brand.

HTIL is owned by Hong Kong tycoon Li Ka-shing, who holds 67% in Hutch Essar, with the remaining stake held by the Ruias.

Nokia’s Defend Your Turf, Hutch’s Delhi Half Marathon, Lakme India Fashion Week and Samsung’s World Cyber Games, are but few examples of a ...