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ESSAR CONSUMER BRAND
EET Retail continues to expand fuel retail networkEET Retail, the retail division of EET Fuels, has reopened two new service stations in the UK, signaling a new era of convenience and servi...- Xiaomi eyes outlets of The Mobile StoreIf talks fructify, Xiaomi would use a local partner to acquire the business and convert stores into its exclusive ‘Mi Home’ outlets.
- Essar Oil to open 400 petrol pumps in UK in 3 yearsEssar Oil UK plans to grow its network of petrol pumps in the United Kingdom to 400 in three years to capture about 10 per cent of the mark...
- Essar Oil plays the 'made in UK card' to gain retail market shareThe company has opened six retail outlets, making its debut in the consumer segment, and has plans to run 400 outlets in three years.
- Himanshu Chakrawarti quits as chief executive officer of The MobileStoreChakrawarti, 48, said he decided to step down as he wanted to either start his own venture or join a startup in the consumer space after a ...
- 'Zoozoos' take a break, parrot doing the trick for Vodafone!The simple, innocent and funny acts of the alien-like white, egg-headed creatures created a phenomenon in the Indian advertising industry. ...
- Celebrities are better bet for brand buildingTo rope in a celebrity for endorsing products or to go without it is a perpetual dilemma for marketers.
- Social ads rule television, print spaceSocial advertising, besides FMCG and telecom companies, beat the slowdown blues to emerge as the country’s top television advertising categ...
- Essar group reworks its global growth strategyEssar Group has launched a new brand identity to signal its transition from a company engaged in the core sector to a global group having p...
- Vodafone set to redial telecom price war with Rs 666 handsetWith Reliance Communications launching cheap handsets with prices starting at Rs 777, the buzz is that Vodafone would lower the entry barri...
- Essar group sold Shipping Stop before applying for universal licenceThe Essar group sold Shipping Stop Dot Com, which has a licence to offer national and international long-distance services, to BPL Mobile j...
- Telecom firms restrained from holding contestsDelhi Consumer Commission has restrained cellular companies from holding contests involving prizes like cars or gold coins.
- Essar to offer gifts on cellphone buys from Aug 15Essar Group's telecom retail chain, The MobileStore, is offering assured gift worth Rs 5,000 on the purchase of any mobile from the 60th In...
- Essar Telecom Retail eyes Rs 3,000 cr turnover by 2010Essar Telecom Retail is eyeing more than Rs 3,000 crore turnover by 2010 with a footprint in 600 cities through nearly 3,000 stores.
- Hutch to ditch pink for Vodafone’s redNearly two years ago, Orange turned pink. Now, pink is preparing to make way for red and this time, it’s not just the colour.
- Leading handset makers focus on concept storesLeading players like LG, Motorola and Nokia intend to offer a differential experience to consumers and garner higher average sales price (A...
- Vodafone takes charge, Essar gets liquidity rightsVodafone and Essar have reached an agreement under which they will work to continue the growth of Hutchison Essar Limited.
- Vodafone-Essar deal: FIPB may clear next weekThe partners have agreed that the business will market its products and services under the Vodafone brand.
- Hutch-Essar brand may live for 3 more yearsHTIL is owned by Hong Kong tycoon Li Ka-shing, who holds 67% in Hutch Essar, with the remaining stake held by the Ruias.
- Brands look to ride their own media vehiclesNokia’s Defend Your Turf, Hutch’s Delhi Half Marathon, Lakme India Fashion Week and Samsung’s World Cyber Games, are but few examples of a ...
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