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Shah Rukh Khan's 'dream' comes true as Knight Riders unveil stunning cricket stadium in Los Angeles ahead of LA OlympicsBollywood icon Shah Rukh Khan's Knight Riders Group has inaugurated a cutting-edge cricket stadium in Los Angeles, a significant developmen...- On This Day in History, July 1: Terminator 2 premiers, Dominion of Canada is formed, Bretton Woods Conference opens, Hong Kong returns to China, Sony Walkman debuts, Princess Diana is born and other key eventsOn This Day in History, July 1 marks a date shaped by major military campaigns, nation-building, scientific breakthroughs and cultural mile...
- Enhance experience with ads, not ruin itThe integrity of football is at risk with FIFA's introduction of hydration breaks, which double as advertising opportunities. Players and c...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- 'Wait till US discovers it': Spain's Billarda goes viral; Indians say it's a 2,000-year-old game called gilli dandaA Spanish game called Billarda has gone viral on Indian social media. Many Indians recognize it as their ancient game, gilli danda. Videos ...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
- Inside Lalit Modi’s lavish London house: A look at the IPL founder’s 5-storey mansionLalit Modi, the architect of the Indian Premier League, has transformed cricket's economics and entertainment value. He resides in a lavish...
- Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
- Zee secures FIFA World Cup broadcasting rightsZee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...
- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- RCB win IPL for 2 straight years, but this player has created a hat-trick of winsPhil Salt has achieved a rare IPL feat. He is part of three consecutive title wins. Salt won with Kolkata Knight Riders in 2024. He then se...
- From Wankhede prince to weary captain: Hardik Pandya’s turbulent IPL journey comes full circleHardik Pandya is reportedly leaving Mumbai Indians. He informed the franchise mid-season of his decision. This follows a difficult IPL 2026...
- Zee nears deal to bag India media rights for 2026 FIFA World Cup after JioStar exits raceZee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...
- Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...
- 20-30 percent increase in IPL media rights won't be surprising: Punjab Kings co-owner Mohit BurmanAs IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...
- Would love to see Dhoni in European T20 Premier League, will miss Indian cricketers: Abhishek BachchanActor Abhishek Bachchan expressed a desire to see retired Indian cricketer Mahendra Singh Dhoni in the new European T20 Premier League. How...
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