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ENGAGE DEODORANTS
TPG, Advent among PEs eyeing stake in Vini CosmeticsSmelling A Deal Maker of Fogg deodorant looks to raise up to $200 million at $1.2-billion valuation; Sequoia Capital and founders expected ...01 Dec, 2020, 04.30 PM IST- Not looking for private equity funding: McNroe Consumer ProductsThe maker of various grooming products competes head-on with Vini Cosmetics’ Fogg, ITC’s Engage and Axe from Hindustan Unilever.22 Jan, 2019, 07.31 PM IST
- Fogg, Engage top the Deo charts as Axe falls to fifthEngage and Kolkata-based McEnroe Consumer Products’ Wild Stone were the two fastest growing brands in terms of value over last year for the...14 Dec, 2018, 12.31 AM IST
- Wild Stone-maker to set up fragrance experience centres for womenWild Stone-maker to set up fragrance experience centres for women.20 Jul, 2018, 05.20 PM IST
- FMCG firms slash prices post GST reductionGoods and services tax rates on as many as 178 products, including chocolates, cosmetics, detergents and air-fresheners, were reduced earli...22 Nov, 2017, 12.10 AM IST
- WestBridge may infuse Rs 900 crore in Vini CosmeticsAt Rs 4,000-cr valuation, WestBridge will get a 22.5% stake in what could be the largest investment in a privately held FMCG player in Indi...15 Jul, 2017, 01.15 AM IST
- To outrun rivals, ITC plans frequent facelift of its personal care productsITC’s makeover into a diversified conglomerate began about two decades ago after it entered product categories that could harness the distr...26 Apr, 2017, 11.48 PM IST
- Companies price deodorants at sub-Rs 100 to expand businessDeodorants are mainly sold as aerosol sprays, which make them a tad "unaffordable" to a large section of consumers. Most deo-sprays are pri...14 Mar, 2017, 11.56 AM IST
- Marico relaunches Set Wet deodorants with Ranveer SinghSet Wet was acquired by British consumer goods company Reckitt Benckiser in 2010 before landing up with Marico in 2012.16 Mar, 2016, 03.55 PM IST
- Nose for margins! ITC steps up plans to dominate fragrance businessThe tobacco-to-hospitality conglomerate has just forayed into perfume spray segment, having established its presence in deodorant and colog...15 Feb, 2016, 10.50 AM IST
- Use of multiple fragrances drives deodorant salesUsage of different fragrances by consumers for every occasion appears to be driving growth and penetration in the deodorant market in India.22 Sep, 2014, 11.33 AM IST
- ITC’s Engage range takes second spot in deo market by volumeThe sweet smell of success for ITC with the Engage range highlights the trend of newer entrants gaining share in the Indian deodorant marke...14 Jul, 2014, 06.32 PM IST
- New players in deodorant market like Aira Sensual, MenClub shake up FMCG segmentLittle wonder then the deodorant market is seeing brands emerging as if they are being sprayed out of an aerosol can, and the winners are n...14 Jul, 2014, 04.00 AM IST
- Emami enters male deodorant space with 'He'Emami is rolling out a new brand ‘He' which it wants to eventually extend into the entire space of male grooming in areas such as skin and ...10 Jun, 2014, 04.08 AM IST
- Fogg clouds Axe effect, rises to No. 1 spotFogg, a relatively new brand in the deodrant space from Vini Cosmetics'stable, has toppled Axe, a well established global brand.17 Dec, 2013, 11.26 AM IST
- ITC gears up for big FMCG sales push through paanwallahsITC plans to roll out its entire range of premium, packaged food and personal care products through lakhs of paan shops across India.10 Dec, 2013, 12.03 PM IST
- ITC expands portfolio with India's first couple deodrant EngageThe Kolkata-based firm has launched Engage deodorants comprising India's first couple deodorants.21 May, 2013, 05.09 PM IST
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