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EMAMI BRAND IDENTITY
Fair & Handsome gets fair? Emami rebrands cream as 'Smart and Handsome'; Kartik Aryan new brand ambassadorEmami Ltd. rebrands its men's grooming brand Fair And Handsome to Smart And Handsome. Bollywood actor Kartik Aaryan is the new face. The re...09 Jan, 2025, 02.26 PM IST- While celebrity-branded products are raking it in globally, why are big bucks evading brands of Indian stars?Global celebrity brands like Fenty Beauty and Air Jordan shoes have been very successful in India. However, Indian celebrity brands often f...01 Dec, 2024, 02.13 PM IST
- Ayushmann Khurrana exits investment in The Man Company with 400% returnBollywood actor Ayushmann Khurrana has achieved a 400% return on his investment in The Man Company, a men's grooming brand acquired by Emam...06 Sep, 2024, 04.21 PM IST
- Watch out India, now Bharat has started to riseIn 2023 — three years of a global pandemic and waves upon waves of a deadly virus later — tier 2 and tier 3 cities are taking back the spot...12 Apr, 2023, 04.51 PM IST
- The Rise of TwinfluencersIdentical twin influencers are fetching millions of followers, brands say their uniqueness sets them apart in a wide pool of content creato...25 May, 2021, 01.58 PM IST
- Does endorsement from multiple celebrities at the same time help a brand?Can multiple celebrity ambassadors add more sheen to a brand? Or is bringing in a pair of fresh legs just a smart strategy in succession pl...14 Dec, 2014, 12.24 PM IST
- Cadbury India set to get new identity as Mondelez IndiaThe move is expected to coincide with the company moving out of its headquarters 'Cadbury House' at the busy junction in the uppity Peddar ...17 Apr, 2014, 11.36 AM IST
- FMCG companies like Asian Paints, Pidilite, Emami take legal route for trademark infringementLegal counsels, representing FMCG companies, have in recent months approached the courts to check imitations of their products.05 Sep, 2013, 08.17 AM IST
- Brands Cadbury, Hyundai, Maruti, Dulux, Emami and others use TV stars to connect with massesSeveral marketers are now waking up to the potential of small screen stars as brand endorsers to connect with people at lesser cost of hiri...20 Feb, 2012, 01.56 AM IST
- Top Bollywood actors & their brand endorsements in 2011The year 2011 witnessed the trends of brand endorsements by Bollywood actors reaching a new peak as top advertisers have largely stuck to f...22 Dec, 2011, 04.24 PM IST
- Amrutanjan Health Care seeks to revive dormant goodwill by rebrandingIt has been overtaken by the likes of Zandu Balm. Attempts in the recent past to take the company beyond pain balm have failed.07 Sep, 2011, 07.18 AM IST
- Emami unveils a common signature tune for promotional activitiesPersonal care products maker Emami on Thursday unveiled a common signature tune to go along with promotional activities of all its brands i...19 Mar, 2009, 09.23 PM IST
- Marketers rewrite strategies to keep consumers in buying modeAs the slowdown threatens to dampen sales, marketers across sectors like consumer durables, expendables, auto and retail are forced to re-w...24 Feb, 2009, 05.02 PM IST
- Emami Group in a makeover mode to up export earningsThe Rs 1,500-crore plus Emami Group has decided to join the corporate bandwagon and position its brands as irresistible products in the glo...21 Apr, 2008, 12.20 AM IST
- Emami Group to go for corporate brand makeoverEvolve Creative is busy reviewing the group’s present corporate identity, consumer perception, brand valuation as well as consolidation of ...06 Oct, 2007, 12.14 AM IST
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