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ELOELO GROUP
Eloelo Group opens AI video production engine to creators, brands, studiosEntertainment company Eloelo Group has unveiled Dolphin AI, an agentic AI studio designed to handle video production from scripting and pla...
Microdramas now take a macro share of viewers' interestMicrodrama content is attracting significant audience engagement, similar to long-form videos. This format combines short-form immediacy wi...
Story TV bets big on South India with 1,000 original microdramasStory TV is expanding into South India with original microdramas. The platform will produce over one thousand South Indian microdramas by M...
Eloelo group-owned micro-drama platform Story TV appoints Manan Mehta as senior vice-president, strategy and contentIndia's micro-drama industry is growing as companies build corporate teams. Story TV appointed Manan Mehta, formerly of Yash Raj Films, for...
Rise of micro companionship: Social media 2.0 is changing the conversationIndia’s creator economy is branching out beyond short videos and livestreams, quietly building a parallel income stream around paid convers...
Creators turn micro companions; Test-prep sector’s challenging yearHappy Thursday and Merry Christmas! The creator economy in India is going beyond traditional content by lending a virtual ear to its audien...
Balaji Telefilms in pact with Story TV to tap micro drama spaceBalaji Telefilms has partnered with Eloelo Group’s Story TV to create short-form, mobile-first micro dramas for digital audiences. This col...
The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
Digital content company Chai Bisket raises $5 million to launch microdrama app Chai ShotsFounded in 2015 by Sharath Chandra and Anurag Reddy, Hyderabad-based Chai Bisket has built a presence in the regional digital entertainment...
Sebi’s finfluencer crackdown may be off target; ETSA 2023 winner String Bio founder on why businesses must pivotCracking down on so-called finfluencers is easier said than done. The Securities and Exchange Board of India (Sebi) may well find that not ...
Byju’s India business gets new CEO in Arjun Mohan; IAMAI wants chairperson to be from Indian firmChange is constant at edtech major Byju’s these days. Former UpGrad CEO Arjun Mohan has now been appointed CEO of the company’s India busin...
Byju’s troubles mount as board members, auditor Deloitte resign; Tata Digital rejigs top brassOn Thursday evening ETtech first broke the story of three of Byju’s key board members resigning. Soon after Deloitte, the edtech’s statutor...
Key Byju’s board members, auditor resign; Modi urges Micron to put India on semiconductor mapIt just doesn’t seem to end for Byju’s. As if loan defaults, losses, layoffs and other setbacks weren’t enough, three key board members of ...
MeitY withdraws proposed changes to IT rules; Chinese funds to face more scrutinyAn official draft proposing changes to the country’s technology and social media rules was abruptly withdrawn on Thursday, hours after it h...
ExpressVPN to shut India servers; Javier Olivan to be Meta’s next COOExpressVPN will remove all its servers in India as it “refuses to participate in the Indian government’s attempts to limit internet freedom...
Web3: A blockchain-based next era of internet is set to break coverDecentralised internet based on blockchain technology will empower legions of social media creators and reduce their dependence on large so...
Of ShareChat's valuation & Grofers' express rushFrom ShareChat's new fundraising to Grofers joining the express delivery rush and Flipkart moving to SC challenging Karnataka HC order, her...
Paytm's board gamesPaytm, which plans to go public in a few months, has agreed to give its founder Vijay Shekhar Sharma the right to appoint one member to its...