Bigger picture: Media industry shifts focus to attention, data & techSpeaking in a panel discussion at Ficci Frames, India's leading media and entertainment conclave, Zee Entertainment CEO Punit Goenka said t...
30 Sep, 2026, 01.04 AM IST
Eloelo Group opens AI video production engine to creators, brands, studiosEntertainment company Eloelo Group has unveiled Dolphin AI, an agentic AI studio designed to handle video production from scripting and pla...
29 Sep, 2026, 11.04 PM IST
Microdramas now take a macro share of viewers' interestMicrodrama content is attracting significant audience engagement, similar to long-form videos. This format combines short-form immediacy wi...
23 Aug, 2026, 11.51 PM IST
Story TV bets big on South India with 1,000 original microdramasStory TV is expanding into South India with original microdramas. The platform will produce over one thousand South Indian microdramas by M...
30 Jul, 2026, 03.04 PM IST
Eloelo group-owned micro-drama platform Story TV appoints Manan Mehta as senior vice-president, strategy and contentIndia's micro-drama industry is growing as companies build corporate teams. Story TV appointed Manan Mehta, formerly of Yash Raj Films, for...
07 Jul, 2026, 06.54 PM IST
Rise of micro companionship: Social media 2.0 is changing the conversationIndia’s creator economy is branching out beyond short videos and livestreams, quietly building a parallel income stream around paid convers...
25 Dec, 2025, 09.38 AM IST
Creators turn micro companions; Test-prep sector’s challenging yearHappy Thursday and Merry Christmas! The creator economy in India is going beyond traditional content by lending a virtual ear to its audien...
25 Dec, 2025, 08.25 AM IST
Balaji Telefilms in pact with Story TV to tap micro drama spaceBalaji Telefilms has partnered with Eloelo Group’s Story TV to create short-form, mobile-first micro dramas for digital audiences. This col...
06 Oct, 2025, 01.25 PM IST
The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
01 Oct, 2025, 06.09 PM IST
Digital content company Chai Bisket raises $5 million to launch microdrama app Chai ShotsFounded in 2015 by Sharath Chandra and Anurag Reddy, Hyderabad-based Chai Bisket has built a presence in the regional digital entertainment...
09 Jul, 2025, 06.54 PM IST
Byju’s India business gets new CEO in Arjun Mohan; IAMAI wants chairperson to be from Indian firmChange is constant at edtech major Byju’s these days. Former UpGrad CEO Arjun Mohan has now been appointed CEO of the company’s India busin...
20 Sep, 2023, 08.20 PM IST
Byju’s troubles mount as board members, auditor Deloitte resign; Tata Digital rejigs top brassOn Thursday evening ETtech first broke the story of three of Byju’s key board members resigning. Soon after Deloitte, the edtech’s statutor...
23 Jun, 2023, 07.46 AM IST
Key Byju’s board members, auditor resign; Modi urges Micron to put India on semiconductor mapIt just doesn’t seem to end for Byju’s. As if loan defaults, losses, layoffs and other setbacks weren’t enough, three key board members of ...
22 Jun, 2023, 08.44 PM IST
MeitY withdraws proposed changes to IT rules; Chinese funds to face more scrutinyAn official draft proposing changes to the country’s technology and social media rules was abruptly withdrawn on Thursday, hours after it h...
03 Jun, 2022, 07.47 AM IST
ExpressVPN to shut India servers; Javier Olivan to be Meta’s next COOExpressVPN will remove all its servers in India as it “refuses to participate in the Indian government’s attempts to limit internet freedom...
02 Jun, 2022, 09.34 PM IST
Web3: A blockchain-based next era of internet is set to break coverDecentralised internet based on blockchain technology will empower legions of social media creators and reduce their dependence on large so...
03 Jan, 2022, 01.35 PM IST
Of ShareChat's valuation & Grofers' express rushFrom ShareChat's new fundraising to Grofers joining the express delivery rush and Flipkart moving to SC challenging Karnataka HC order, her...
28 Jul, 2021, 05.27 PM IST