The creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...

Hero MotoCorp's March quarter showed strong year-on-year growth, but sequential performance was impacted by rising input costs and intense ...

US stock market today shows a sharp split. The Dow Jones Industrial Average falls over 160 points. Oil prices surge above $100. Iran tensio...

Meta’s omnichannel ads reduce CPA by 15% and increase ROAS by 12%, retail brands like Taneira see higher in-store traffic with omnichannel ...

The Indian advertising industry is set for robust growth, with a projected market size of Rs 1,07,664 crore by 2025 and Rs 1,15,460 crore b...

Quick commerce platforms like Blinkit and Zepto are experiencing a surge in advertising revenue, with both projected to earn over Rs 1,000 ...

This marks an impressive 33% increase from the previous fiscal year’s Rs 8,705 crore, according to regulatory filings by both companies. Ex...

Tech giants Google, Meta, Amazon, and Flipkart collectively generated over Rs 60,000 crore in ad revenue in FY24, marking a 9% increase fro...

According to a FICCI-EY report, the digital ad spend by SMBs in India is expected to double from around '18,000 crore in 2022 to '36,000 cr...

In FY23, Amazon Seller Services, the marketplace arm of Amazon, recorded 29% growth in ad revenue at Rs 5,380 crore, according to the RoC f...

Brands in India are expected to increase their advertising spending on ecommerce platforms such as Amazon and Flipkart, according to Samant...

An email sent to the company remained unanswered as of press time Tuesday. Prior to Ajio, Mehra was vice president for India unit of Wolver...

It has grown steadily from Rs 1,140 crore in 2010-11 fiscal to Rs 2,260 crore in 2012-2013 and further Rs 5,200 crore in 2014-15, it added.

A research says that by 2020, the number of Indians accessing the Internet over mobile devices is expected to touch a whopping 600 million.

Media buyers said the print campaigns indicate a certain shift in ecommerce advertising strategy to print and digital from traditional tele...

For Google, this trend underlines the need to retain its healthy rate of growth in a market where people access the Internet more on the mo...