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ET EVOKE
‘Football shows a changing America, its tastes shaped by migration’Football's surge in the US is fueled by immigration, Premier League's TV appeal, and women's success. The FIFA World Cup 2026 blends nation...- ‘The upcoming El Nino event could cost India $1 trillion in losses’An impending El Nino event threatens global economies, with India facing potential losses exceeding one trillion dollars. This climate phen...
- ‘The US-Iran war will hurt both food consumers — and producers’The US-Iran conflict threatens global food supplies. Rising oil prices increase fertilizer and transportation costs. This impacts food prod...
- PM Modi’s Melody gift to Meloni boosts Parle buzzMeloni described Melody as a "very very good toffee" in a short video that quickly went viral, riding on the already popular 'Melodi' meme ...
- ‘Indian workers are central to Middle East oil — yet, they’re unseen’Indian migrants have been crucial to the Middle Eastern oil industry from its beginnings. Professor Andrea Wright highlights their signific...
- ET Awards: We should look beyond speciesism — industry relies on nature, says Meera Jain, Founder, Evoke“Industry relies on the conservation of nature,” Jain emphasised, explaining “the real math underpinning our existence”.
- ‘The global economy is undergoing a ‘regime change’ today — India is the outstanding performer now’"India is a powerhouse in the digital and life sciences realms. It has a thriving digital ecosystem — and in India, instead of digital syst...
- ‘Prosocial spending on others brings us more happiness now than buying commodities — the pandemic changed our ideas of time and money’Michael I. Norton teaches business administration at Harvard Business School. Speaking to Srijana Mitra Das, he discusses how money can buy...
- Having strong values is central to succeeding in business — sustainability requires empathy: Arthur C. BrooksArthur C. Brooks teaches management practice and leadership at Harvard Business School. Speaking to Srijana Mitra Das, he discusses why eth...
- Humour at work accelerates creativity, trust and motivation; it is a critical leadership skill: Jennifer AakerShared laughter accelerates trust. Even reminiscing about moments of shared laughter makes individuals report being 23% more satisfied in t...
- Great strategists are like scientists — they test a theory of success and use the evidence to develop better strategy: Jesper B. SorensenJesper B. Sorensen, Stanford University’s Graduate School of Business (GSB), he outlines what makes great business vision — and how to buil...
- Building Environmental Intelligence: How AI can help businesses grow sustainabilityCompanies need to increase sustainable operations in ways that also benefit bottom lines. Sandip Patel of IBM India writes in ET Evoke abou...
- Energy volatility will reduce as renewables grow in power — fuel inventories can help the transition: Hillard HuntingtonHillard Huntington is Executive Director of Stanford University’s Energy Modeling Forum. Speaking to Srijana Mitra Das, he discusses the cu...
- In the third way to innovation, a great product is just the start — a company needs to know its customers better: David Robertson"In the third way to innovation, a company realises a great product is just the start — there is a lot more you can do for your customers t...
- Brewing Sustainability: How to safeguard India’s Darjeeling tea industry from climate changeRajah Banerjee is chairman of the Selim Hill Collective and former owner of the Makaibari tea garden in Darjeeling. Writingin ET Evoke, he ...
- Authenticity inspires consumers today — people want to know if brands live up to their principles: Professor Glenn Carroll of the Stanford Graduate School of BusinessIn tumultuous times, there are always opportunities for taking advantage of your situation in the market. Companies producing essential goo...
- Work from home technology will focus on individual needs: Andrew KunAndrew Kun teaches electrical and computer engineering at the University of New Hampshire. Sharing his perspective with ET Evoke, Kun descr...
- Work from anywhere: The future has begunWork from anywhere has the power to reshape old understandings of work, employees and companies now connecting in meetings of the mind and ...
- ET Evoke: Top Yale economist feels financial inclusion, peers and role models empower women wanting to workRohini Pande believes powerful interventions can strengthen women wanting to work.
- ET Evoke: World needs gender diversity. Empowering women will help in regrowing economiesILO estimates that 2/3 of the jobs lost globally due to Covid belonged to women.
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