Ashish Khazanchi has joined hands with Ajay Verma, chief growth officer, Draftfcb Ulka, to launch a new advertising agency called Enormous.

The merger of holding companies Omnicom and Publicis Groupe is quite simply the biggest news in the history of the marketing communications...

An ongoing marketing war between Reckitt Benckiser’s Dettol and HUL’s Vim and Lifebuoy over germ protection has gone nasty with both firms ...

The company that introduced us to email on the move—RIM—announced its plans to change its name to that of its most famous product Blackberr...

Verghese Kurien, who passed away at the Muljibhai Patel Urological Hospital today headed the GCMMF for several decades.

London Olympics 2012 has emerged the most watched non-cricket sporting event in Indian television history with state broadcaster Doordarsha...

Anger at the workplace could well become the latest scourge to hit India Inc. Blame it on long hours at work, high employer expectations.

ASCI has already received eight complaints against DoCoMo's cheeky commercials that portray doctors and domestic helps in a negative light.

The frog is out of the business and out of the advertisement of AllOut for the first time since the mosquito repellant brand aired its firs...

Identification of source of products and assignment of responsibility are some things observed by Kevin Lane Keller in the book 'Strategic ...

Hero Honda has hired UK creative agency Law & Kenneth to create a brand identity after parting ways with 27-year-old partner Honda Motor.

Law & Kenneth bagged the Rs 100-crore account of the world's largest two-wheeler company by volume, beating Percept/H, JWT, DraftfcbUlka an...

Two decades of change needed a change in style. We thought we should tone down our celebratory hoopla and switch to sobriety.

In his fifth visit to India over the last four years, Laurence Boschetto, CEO, Draftfcb speaks to ET on his vision for the agency and the I...

Marketing, as we know it, emerged from economic theory, and buyer behavior models have used elements from psychology, learning theories, so...

Women insist that efficacy is the top criterion for the selection of their brands, says Ambi MG Parameswaran. Lakme India Fashion Week

Draft FCB Ulka, the agency belonging to the US-based marketing communication major Interpublic Group’s (IPG) stable, is undergoing a metamo...