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If they watched my film, they would have loved it: Ravi Jadhav“The film I directed may not be there, but I will still be in Goa. The film I acted in, Kachcha Limbu, is still part of the Indian Panorama...- JWT to revert name to J Walter ThompsonIn India, the agency was known as J Walter Thompson till 1970, when it was renamed Hindustan Thompson Associates (HTA) after it became full...
- ‘Jhingalala’ duo starts an Enormous ventureAshish Khazanchi has joined hands with Ajay Verma, chief growth officer, Draftfcb Ulka, to launch a new advertising agency called Enormous.
- More people now prefer to book their hotels via portals like Makemytrip, Hotels.com & GoibiboAfter years of advertising the lowest possible fares, online travel sites like Makemytrip, Hotels.com, Goibibo and Yatra are talking hotels.
- London Olympics: India focus helps DD Sports attract more eyeballs than ESPN, Star SportsLondon Olympics 2012 has emerged the most watched non-cricket sporting event in Indian television history with state broadcaster Doordarsha...
- Corporate rage taking toll on executives professional, personal livesAnger at the workplace could well become the latest scourge to hit India Inc. Blame it on long hours at work, high employer expectations.
- Tata DoCoMo may not get away with cheeky ads as ASCI receives complaintsASCI has already received eight complaints against DoCoMo's cheeky commercials that portray doctors and domestic helps in a negative light.
- Mosquito repellent brand AllOut repositions, kills frog, changes taglineThe frog is out of the business and out of the advertisement of AllOut for the first time since the mosquito repellant brand aired its firs...
- Good, bad & ugly lessons for brand managersIdentification of source of products and assignment of responsibility are some things observed by Kevin Lane Keller in the book 'Strategic ...
- Hero Honda hires Law & Kenneth to create brand identity; stock downHero Honda has hired UK creative agency Law & Kenneth to create a brand identity after parting ways with 27-year-old partner Honda Motor.
- Hero Honda hires Law & Kenneth to create brand identityLaw & Kenneth bagged the Rs 100-crore account of the world's largest two-wheeler company by volume, beating Percept/H, JWT, DraftfcbUlka an...
- Toning down celebratory hoopla and switching to sobrietyTwo decades of change needed a change in style. We thought we should tone down our celebratory hoopla and switch to sobriety.
- It's the 6.5 seconds that matterIn his fifth visit to India over the last four years, Laurence Boschetto, CEO, Draftfcb speaks to ET on his vision for the agency and the I...
- Inception will have to wait for nowMarketing, as we know it, emerged from economic theory, and buyer behavior models have used elements from psychology, learning theories, so...
- Cannes: Dismal performance in promo becomes talk of the townIndia at Cannes ranks fifth among the countries with most number of entries, but the dismal performance in promo & activation and direct be...
- Cannes: India opens account with silver & bronzeThe overcast conditions at Cannes in the weekend gave way to sunny weather on Monday. Perhaps, it’s a sign of better things in the offing f...
- Women willing to pay premium for cosmeticsWomen insist that efficacy is the top criterion for the selection of their brands, says Ambi MG Parameswaran. Lakme India Fashion Week
- Indian ops of FCB among best in world: BoschettoDraft FCB Ulka, the agency belonging to the US-based marketing communication major Interpublic Group’s (IPG) stable, is undergoing a metamo...
- Advt: Victim or agent of change?DraftFCB is doing away with silos within the agency - It's death of holding cos within the company.
- DraftFCB aims to provide holistic brand solutionsAs IT completes its first quarter as a combined entity, DraftFCB received a pleasant birthday gift: the $500m Wal-Mart global advertising a...
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