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The Fab Indian phenomenon of brandvertising & its unintended consequencesThis tweet caught the imagination of the game's TV audience, who were waiting for the game to begin, beer bottles in hand. The tweet was re...- Hindustan Unilever told to erase 'Ice Cream' word from Kwality Walls advertisementsAdvertising regulator has told Hindustan Unilever to stop mentioning its Kwality Walls brand as 'ice cream' in certain advertisements.
- If they watched my film, they would have loved it: Ravi Jadhav“The film I directed may not be there, but I will still be in Goa. The film I acted in, Kachcha Limbu, is still part of the Indian Panorama...
- JWT to revert name to J Walter ThompsonIn India, the agency was known as J Walter Thompson till 1970, when it was renamed Hindustan Thompson Associates (HTA) after it became full...
- Contract gets Tata Docomo’s Rs 300 crore advertising accountConstant reduction in advertising budget forced Tata Docomo to call for the pitch, and that Contract Delhi will be getting Rs 1 crore month...
- ‘Jhingalala’ duo starts an Enormous ventureAshish Khazanchi has joined hands with Ajay Verma, chief growth officer, Draftfcb Ulka, to launch a new advertising agency called Enormous.
- Omnicom - Publicis merger likely to reshape advertising industry in IndiaThe merger of holding companies Omnicom and Publicis Groupe is quite simply the biggest news in the history of the marketing communications...
- Verghese Kurien, the man who made Amul a $2.5 bn entity, passes awayVerghese Kurien, who passed away at the Muljibhai Patel Urological Hospital today headed the GCMMF for several decades.
- London Olympics: India focus helps DD Sports attract more eyeballs than ESPN, Star SportsLondon Olympics 2012 has emerged the most watched non-cricket sporting event in Indian television history with state broadcaster Doordarsha...
- Corporate rage taking toll on executives professional, personal livesAnger at the workplace could well become the latest scourge to hit India Inc. Blame it on long hours at work, high employer expectations.
- Tata DoCoMo may not get away with cheeky ads as ASCI receives complaintsASCI has already received eight complaints against DoCoMo's cheeky commercials that portray doctors and domestic helps in a negative light.
- Mosquito repellent brand AllOut repositions, kills frog, changes taglineThe frog is out of the business and out of the advertisement of AllOut for the first time since the mosquito repellant brand aired its firs...
- Good, bad & ugly lessons for brand managersIdentification of source of products and assignment of responsibility are some things observed by Kevin Lane Keller in the book 'Strategic ...
- Inception will have to wait for nowMarketing, as we know it, emerged from economic theory, and buyer behavior models have used elements from psychology, learning theories, so...
- Newspaper & TV advertising to grow, albeit marginallyThe advertising industry is bracing itself for a tough year, with growth rates seen halving from 2008 as clients tighten budgets in a slowi...
- 2008: A mixed bag for Indian advertising2008 has been a mixed bag for the Indian advertising industry. The year began on a good note with advertisers from key sectors willing to s...
- Ad agencies cut costs to beat slowdownSoaring inflation, slowing consumer demand and the US-led global financial meltdown has taken the winds out of many an advertiser’s sail.
- Women willing to pay premium for cosmeticsWomen insist that efficacy is the top criterion for the selection of their brands, says Ambi MG Parameswaran. Lakme India Fashion Week
- Indian ops of FCB among best in world: BoschettoDraft FCB Ulka, the agency belonging to the US-based marketing communication major Interpublic Group’s (IPG) stable, is undergoing a metamo...
- Ulka deal shows India's critical for IPGWave of mergers & consolidation in India over past year is in keeping with co’s belief that M&As are crucial for growth.
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