On TV, the broadcaster is seeking ad rates of over Rs 6.2 lakh per 10-second spot from sponsors and Rs 6.4 lakh per 10-second spot from spo...

Media spends on sports fell 1% to ₹7,494 crore last year due to a 16% decline in TV ad revenue to ₹4,620 crore, according to the latest edi...

Quoting BARC data, Disney Star said total watch time for live broadcasts has risen by 10% to 243.6 billion minutes compared to 2019. The av...

The audience reach on television for the first 11 matches of the ICC Men's Cricket World Cup 2023 has decreased by 8 per cent to 90 million...

Walt Disney Co. is in preliminary discussions with potential buyers, including billionaires Gautam Adani and Kalanithi Maran, for its India...

The success of the Indian cricket team in the Asia Cup, coupled with the marketing strategies of Disney+ Hotstar, has attracted more compan...

The company has engaged PhonePe, Mahindra, Coca-Cola (Charged), HUL (Glow and Lovely), IndusInd Bank, Mondelez and Jindal Panther as broadc...

Disney Star, the official broadcaster of the ICC ODI World Cup 2023, has secured a sponsorship deal worth Rs 150 crore for TV advertisement...

Mahindra & Mahindra has entered into a sponsorship agreement with Disney Star for the ICC Cricket World Cup 2023. This collaboration allows...

Disney Star, the official broadcaster of the Asia Cup and ICC Cricket World Cup, has secured a sponsorship deal worth around Rs 200 crore f...

Disney Star is set to attract advertisers to its flexible sponsorship packages for the Asia Cup and ICC Cricket World Cup, which the Indian...

Star Sports is asking for Rs 120 crore for co-presenting sponsorship and Rs 90 crore for associate sponsorship opportunities for the World ...

Industry sources tracking the development suggest that the ad bookings stand at ₹40-45 crore across both mediums. A company executive, howe...

Domestic digital rights owner Viacom18 has taken a huge gambit by keeping IPL free of cost on its Jio Cinema streaming app, in line with it...

Data shows that cryptocurrency exchange CoinDCX advertised seven times per match on every channel during the tournament, spending a total o...

The broadcaster has signed 15 sponsors for Star Sports Network and 12 for its OTT platform Disney+Hotstar.

While the big ticket on-air deals have been inked by broadcaster Star Sports and digital streaming partner Disney Hotstar, brands are picki...