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DISCERNING DESIS
Discerning desis ensured that many local products are now on par with the world’s bestThe long-held reluctance of Indians to accept locally made "foreign" items as equally good alternatives until well into the 21st century pr...- India's premium liquor boom defies global slowdownIndia's demand for premium liquor is surging. This trend defies global patterns where consumers are buying less expensive options. Despite ...
- Gen Z swipes, saves and sparkles in a digital-first DiwaliIndia's Gen Z approached Diwali 2025 with strategic planning, prioritizing digital discovery, smart savings, and conscious consumption. Thi...
- Borrowed flavours or colonised minds?A chance discovery sparks a culinary investigation. The writer explores the origins of Turkish lamb stew and Dutch poffertjes. Similarities...
- Mind your (English) language!Amidst debates over Hindi's imposition, English in India faces a curious situation. Recent political squabbles highlight contrasting views ...
- The Bigger The Sweater: The chunky jumper is back, and Indian brands are knitting together cosiness, style & sustainabilityDaniel Craig, transitioning from his James Bond persona, now features in Loewe's Fall-Winter 2024 campaign with a new playful style. Chunky...
- Titan launches jewellery brand Tanishq in BangladeshTitan Company announced its expansion into Bangladesh by launching its jewellery brand Tanishq through a joint venture with Rhythm Group. T...
- NITI Aayog invite bids for study on India-China trade deficitThe plan is to come up with a comprehensive action plan to bridge India’s trade deficit with China and align India’s trading strategies wit...
- Booking.com is bullish on the India opportunityAccording to Laura Houldsworth, MD, Asia Pacific at Booking.com, destinations worldwide are now focusing on attracting Indian travelers, as...
- China's Chowmein Is Our Chowmein!India’s incursion into Chinese khana territory isn’t just hot and sour soup for thought for Beijing, but it’s sending chilli chicken down s...
- Investments of passion: Wealthy Indians like to plunge their money on art, watches, whiskyAsians overall as well as global investors prefer wine for investment, Indians pick whisky.
- Desi movement: How Indian marketers use nostalgia and local tastes to make products more appealingProvenance will be another key driver in the marketing world going forward, say marketing experts.
- Towards a uniform wedding codeThe creativity of our designers and the changing tastes of bridal couples have also ensured that wedding ensembles are not easily typecast ...
- It won’t do to be cowed by bullTo insinuate that foreigners (and their nations) have lax moral standards as the Haryana minister did, is as unfair as the other minister l...
- Bengaluru’s Toast & Tonic becomes first big ‘pop’ brand to debut in uber-stylish global cookingThough T&T does not claim to be a gin bar, G&T is a must if you visit it. The tonic waters are made in-house and flavoured with such things...
- To save khadi and handloom, they need to be rescued from swadeshis and socialistsThe magic mantras, which PM Narendra Modi identified during fleeting attention to the struggling industry, are branding and marketing.
- Indians find freezing Europe coolAbout 67% of Indians would love to experience European 'White Christmas', a recent survey by Hotels.com said.
- Contrary to Hina Rabbani Khar, Sonia, Mayawati dont flaunt brandsSome people, especially from non-showbiz backgrounds prefer merely to be recognised rather than branded with luxury of brands.
- Discern the culture, between the notesPandit Rajeev Taranath starts his sarod recital with a story. “Hanuman became worried after he burnt Lanka,” says the distinguished maestro...
- Simply ShanghaiSince Shanghai is her home for the time being, she has been observing the city with the eye of an intrepid pioneer. Based on her experience...
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