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Anupam Kher’s football World Cup moment goes viral: ‘I was on football field, wearing India jersey, charging towards goal’Actor Anupam Kher shared a unique experience where a simple ad shoot became a vivid football fantasy. He imagined representing India in a W...- FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
- Friday OTT releases of the week: Karuppu to Bhooth Bangla, new movies and shows on Netflix, JioHotstar, Prime Video and ZEE5This weekend brings exciting new content to streaming platforms. Akshay Kumar reunites with Priyadarshan for a horror-comedy. Crime thrille...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Clouds, algorithms and local voices: Inside the FIFA World Cup's broadcast makeoverThe 2026 World Cup is changing how we watch sports. Instead of one global broadcast, each fan gets a unique experience. This means local ad...
- PM Narendra Modi to chair 11th Governing Council Meeting of NITI Aayog on June 11The Governing Council Meeting will deliberate on the approach to realise this vision and translate it into concrete, measurable outcomes fo...
- Ahead of FIFA World Cup, ZEEL ramps up Zee5 tech, anti-piracy measuresZee Entertainment Enterprises is readying its streaming platform, Zee5, for the FIFA World Cup 2026. The company has enhanced its technolog...
- Odd timing of FIFA matches may keep bars, restaurants from joining partyIndian sports bars and restaurants anticipate lower customer numbers for the 2026 FIFA World Cup. Unfavorable match timings, with late-nigh...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- FIFA 2026: Brokerages bet on sector winners as soccer World Cup set to kick offThe 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...
- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
- Kabuni launches AI Cricket coaching platform, taps Ganguly, AB de Villiers as super coachesKabuni, an AI-powered cricket coaching platform, launched in Mumbai, offering personalized remote training and feedback. Featuring cricket ...
- Jharkhand State Cricket Association signs three-year streaming deal with JioHotstar for JT20 LeagueJharkhand State Cricket Association has partnered with JioHotstar for digital broadcasting of the Jharkhand T20 League. This three-year dea...
- Forget the players, World Cup's wildest fan Ivana Knoll just made herself the star of the England vs Croatia gameIvana Knoll, the Croatian World Cup superfan, has gone viral after sharing a strange AI-generated football video featuring an England vs Cr...
- FIFA World Cup 2026 live streaming in India: When and where to watch online and on TV; check OTT platform and subscription plansIndian football fans can now watch the FIFA World Cup 2026 on Zee Entertainment Enterprises Ltd., with all matches available for streaming ...
- JioStar bets on mainstreaming women’s cricket fandom with ICC Women’s T20 World Cup campaignJioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...
- Zee secures FIFA World Cup broadcasting rightsZee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...
- 'Excited to bring world's biggest sporting spectacles to Indian audiences': Zee CEO Punit Goenka after securing FIFA broadcasting rights till 2034Zee Entertainment Enterprises has partnered with FIFA. This collaboration will bring major FIFA football events to Indian audiences. The co...
- Zee to stream FIFA World Cup 2026 in IndiaZee Entertainment Enterprises has secured media rights for FIFA events in India until 2034. This includes the FIFA World Cup 2026 and 2030,...
- Commonwealth Games 2030 preparations: Sports Ministry to engage IT Consultants in NSFsThe Sports Ministry will deploy IT Consultants to National Sports Federations. This initiative aims to enhance digital systems for better c...
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