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DIGITAL ADVERTISING MARKET INDIA
ETtech Explainer: What changes for Amazon, Flipkart, & consumers with the new ecommerce rules?With an aim to strengthen consumer protection while creating a “transparent and balanced regulatory framework” for ecommerce, the governmen...
Delhi HC to pass order on Monday on Vimal Elaichi makers' plea seeking to quash show-cause notices against actorsThe Delhi High Court will soon decide on its jurisdiction to hear a plea. This plea challenges show-cause notices issued to Vimal Elaichi b...
Indian Patent Office bars unauthorised use of official logo, warns of prosecutionThe Indian Patent Office logo cannot be used without official government permission. Unlawful logo usage creates misleading impressions of ...
Dark patterns under scrutiny: Why digital trust must be designed into consumer journeysIndia’s regulatory direction is becoming clearer: consumer choice should be genuine, consent should be affirmative, and important informati...
TRAI repeals 12-minute TV advertisements cap following MIB rule changeTRAI has repealed its regulation capping television advertisements at twelve minutes per clock hour. This action follows the Ministry of In...
Business outlook 2027: 7 growth opportunities Indian CXOs should watchIndia is entering 2027 with growth opportunities spread across manufacturing, technology, exports, infrastructure, and emerging consumer ma...
Ajit Mohan steps down as Snap's chief business officerThe company has elevated Ronan Harris, who has led its business across Europe, the Middle East and Africa for nearly four years, to the rol...
Zee5 revamps streaming platform with AI-led discovery, expands free and premium contentZee5 has launched a revamped streaming experience with AI-led discovery. The platform now organizes content into five distinct sections for...
CLSA sees 29% downside in Meesho despite a 19% YTD rally. Buy, sell or hold?CLSA maintained an Underperform rating on Meesho with a Rs 150 target, citing stretched valuations and optimism around advertising monetisa...
Castrol has room to grow in all businessesCastrol India is expanding beyond lubricants into interior and exterior car care products. The company sees significant growth in its indus...
India’s OTT audience rises 11% to 665 million; connected TV base surges 60%: OrmaxIndia's online video audience reached 664.9 million in 2026, showing strong growth. Paid OTT subscriptions also increased by sixteen percen...
China's Temu may have spent as much as $962 millionon Meta ads in the UK and Europe, with 73 of its top 100 creators likely fakeTemu may have spent nearly one billion dollars on Meta ads promoting products. Research suggests many boosted accounts likely do not repres...
India’s Rs 1 lakh crore digital-media boom: Two stocks ICICI Securities is betting onIndia’s digital media market crossed Rs 1 lakh crore in CY25 and is projected to grow rapidly through CY28, while television revenue declin...
Reliance-owned JioStar’s Bigg Boss bags 95+ advertisers in 6-language playReliance-owned JioStar’s Bigg Boss has attracted more than 95 advertisers across six language editions, spanning Hindi, Bangla, Tamil, Telu...
Advertising set to reshape India’s micro-drama business as AVOD gains ground: RedseerIndia's micro-drama sector is on track to hit Rs 23,500 to 25,500 crore by FY32 and advertising video-on-demand is set to become a primary ...
TV channel exits accelerate as India’s linear television model comes under pressureIndia’s television broadcasting industry is undergoing a structural reset as 114 channel licences were surrendered between 2022 and 2026 am...
Snap sees opportunity as Indian advertisers look beyond Google, Meta: CBO Ajit MohanAdvertisers are looking beyond Google and Meta as concerns over dependence on the two platforms grow, Snap’s Ajit Mohan told ET. Snapchat h...