ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

French liquor giant Pernod Ricard faces significant hurdles in India, its largest global market by volume. The company is embroiled in a ma...

FIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...

IPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...

Brandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...

Demand for premium alcohol in India remains robust despite global challenges, says Diageo India's managing director Praveen Someshwar. Howe...

Anand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...

Karnataka, one of India's highest-tax alcohol markets, said in March it ⁠will scrap government price controls and shift to strength-based e...

Indian regulators are opposing Pernod Ricard's latest court attempt to regain its Delhi liquor license. The French company's license was re...

Tamil Nadu is closing 717 government-run liquor stores. These outlets are located near places of worship, schools, and major bus terminals....

Indian companies are responding to the Prime Minister's call for work from home and reduced travel. Many firms are already offering hybrid ...

Indian businesses are reviewing spending and work-from-home policies after Prime Minister Narendra Modi's call to save foreign exchange and...

India's liquor sales saw a rebound in the year ended March, with spirits volume growing 4% and beer volumes also rising 4%. This recovery w...

India's competition watchdog has launched a probe into French liquor giant Pernod Ricard. Allegations suggest exclusive deals with retailer...

India's demand for premium liquor is surging. This trend defies global patterns where consumers are buying less expensive options. Despite ...

Young Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...

Corticeira Amorim, a global cork giant, is making India a priority for its future. The company sees India's booming spirits market as essen...