RB’s record sales growth in India was due to galloping demand for hygiene products, led by Dettol, Lizol and Harpic disinfectants with glob...

The partnership programme will enable use of Dettol products to elevate disinfection and hygiene levels of the hotel premises and drive reg...

Announcing the launch of the anthem, RB global chief executive Laxman Narasimhan called on consumers worldwide to be “ambassadors” of water...

RB had said in July that its Dettol brand became the largest-selling soap in India for the first time as consumers spent extensively on the...

RB sells a range of hygiene products in India including Dettol, Lizol, Harpic, while in health it has some popular brands as Disprin and St...

Hygiene brand advertising dislodged all other categories amidst the Covid-19 pandemic, latest all-India data by television measurement trac...

“We are reinvesting more than what we did before; the spends will be significantly higher this time,” RB South Asia (health) chief marketin...

Reckitt has been leveraging its sanitation brands Dettol and Harpic aggressively under its ‘Dettol Harpic Banega Swachh India’ campaign. Bo...

The firm has launched a series of Dettol brand variants at entry-level prices to push volumes, especially in tier II and tier III towns.

Reckitt Benckiser, the maker of Dettol soaps and Lizol cleaners is now adopting Prime Minister Narendra Modi’s constituency to launch a Swa...

The firm is hopeful of launching a series of bottom-of-pyramid products in the hand-wash and hygiene space, to coincide with its cleanlines...

"The Rs 100-cr campaign, with Amitabh Bachchan as face of it, is not a marketing activity for Dettol. We are advertising Dettol separately."

Companies such as Dabur and top retailer Future Group plan to leverage the 'Clean India' drive by launching their own cleanliness campaigns.

The company, formerly known as Reckitt Benckiser and makers of famous antiseptic brand Dettol, would run a pan India campaign.

An ongoing marketing war between Reckitt Benckiser’s Dettol and HUL’s Vim and Lifebuoy over germ protection has gone nasty with both firms ...

In a first for Reckitt Benckiser, the launching commercial for its Dettol Kitchen dishwashing and kitchen cleaning gel shows rival Hindusta...

FMCG major Hindustan Lever Ltd has suffered a setback with the Delhi High Court dismissing its plea to stop rival Reckit Benckiser India Lt...