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DETTOL CAMPAIGN INDIA
Dettol launches new campaign celebrating a mother's instinct to protectDettol launches an emotion-led campaign celebrating a mother’s instinct to protect. Conceptualised by Prasoon Joshi, the film highlights De...- Reckitt Benckiser's rare reflection: India a big growth driverReckitt Benckiser's CEO, Kris Licht, highlighted India as a key growth driver, anticipating sustained strong volume growth alongside China....
- Reckitt to replace Dettol logo with unsung COVID-19 storiesReckitt has been extensively leveraging the Indian government’s Swachh Bharat campaign, which has paid off for its hygiene portfolio leadin...
- Maker of Dettol, Lizol & Harpic sees immense growth in India with or without CovidRB’s record sales growth in India was due to galloping demand for hygiene products, led by Dettol, Lizol and Harpic disinfectants with glob...
- Reckitt Benckiser inks tie-up with Treebo HotelsThe partnership programme will enable use of Dettol products to elevate disinfection and hygiene levels of the hotel premises and drive reg...
- Reckitt Benckiser releases 'water saving anthem’ with AR Rahman, Prasoon JoshiAnnouncing the launch of the anthem, RB global chief executive Laxman Narasimhan called on consumers worldwide to be “ambassadors” of water...
- Covid-19 has triggered 'much needed govt focus on healthcare': Reckitt Benckiser global chiefRB had said in July that its Dettol brand became the largest-selling soap in India for the first time as consumers spent extensively on the...
- Looking at every opportunity in India to provide full range of products: RB CEORB sells a range of hygiene products in India including Dettol, Lizol, Harpic, while in health it has some popular brands as Disprin and St...
- Hygiene rules Ad space nowHygiene brand advertising dislodged all other categories amidst the Covid-19 pandemic, latest all-India data by television measurement trac...
- Will increase investments on Banega Swachh campaign: Reckitt Benckiser“We are reinvesting more than what we did before; the spends will be significantly higher this time,” RB South Asia (health) chief marketin...
- Delhi High Court stops Ad ‘disparaging’ Reckitt’s Harpic brandReckitt has been leveraging its sanitation brands Dettol and Harpic aggressively under its ‘Dettol Harpic Banega Swachh India’ campaign. Bo...
- Reckitt fails to see PM Modi’s Swachch Bharat sparkle in FY15The firm has launched a series of Dettol brand variants at entry-level prices to push volumes, especially in tier II and tier III towns.
- Swachh Bharat mission: Reckitt Benckiser to set up hi-tech toilets at Varanasi ghatsReckitt Benckiser, the maker of Dettol soaps and Lizol cleaners is now adopting Prime Minister Narendra Modi’s constituency to launch a Swa...
- Reckitt Benckiser plans experts council for ‘Banega Swachh’ campaign: OfficialThe firm is hopeful of launching a series of bottom-of-pyramid products in the hand-wash and hygiene space, to coincide with its cleanlines...
- Message of hygiene will make Reckitt’s brands more relevant: Nitish Kapoor, Reckitt Benckiser"The Rs 100-cr campaign, with Amitabh Bachchan as face of it, is not a marketing activity for Dettol. We are advertising Dettol separately."
- Companies like Reckitt Benckiser, Hindustan Unilever, Dabur and others to gain from 'Swachh Bharat' campaignCompanies such as Dabur and top retailer Future Group plan to leverage the 'Clean India' drive by launching their own cleanliness campaigns.
- RB to spend Rs 100 crore on sanitation, ropes in Amitabh BachchanThe company, formerly known as Reckitt Benckiser and makers of famous antiseptic brand Dettol, would run a pan India campaign.
- Is it fair for warring brands to claim their ads are in public interest?An ongoing marketing war between Reckitt Benckiser’s Dettol and HUL’s Vim and Lifebuoy over germ protection has gone nasty with both firms ...
- Ad war: Dettol's campaign on kitchen cleaning product shows rival HUL’s Vim dishwash liquidIn a first for Reckitt Benckiser, the launching commercial for its Dettol Kitchen dishwashing and kitchen cleaning gel shows rival Hindusta...
- HLL loses ad case against Reckit & BenckiserFMCG major Hindustan Lever Ltd has suffered a setback with the Delhi High Court dismissing its plea to stop rival Reckit Benckiser India Lt...
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