Experts in digital advertising call it a move to acquire new users to sustain advertiser interest, as Instagram’s user growth shows signs o...

Hygiene brand advertising dislodged all other categories amidst the Covid-19 pandemic, latest all-India data by television measurement trac...

Following the price cap, innovations in products like sanitary napkins, hand washes could suffer, cos say.

The festive season, which contributes almost 40% of annual sales for most consumer facing companies, is when advertisers spend heavily on p...

Initiative will continue to handle media planning and buying duties, including digital, for all brands under RB, including recently acquire...

Reckitt has been leveraging its sanitation brands Dettol and Harpic aggressively under its ‘Dettol Harpic Banega Swachh India’ campaign. Bo...

The firm is hopeful of launching a series of bottom-of-pyramid products in the hand-wash and hygiene space, to coincide with its cleanlines...

The company is making sure that it trims down pushed or promoted posts from company pages on a user's news feeds but businesses will bear t...

"The Rs 100-cr campaign, with Amitabh Bachchan as face of it, is not a marketing activity for Dettol. We are advertising Dettol separately."

A recent flurry of full-page ads with competitive claims, and TVCs in which brands take sly potshots at each other are keeping the spirt of...

An ongoing marketing war between Reckitt Benckiser’s Dettol and HUL’s Vim and Lifebuoy over germ protection has gone nasty with both firms ...

Welcome back to the world of marketing wars and aggressive competitive advertising in the consumer goods market.

In a first for Reckitt Benckiser, the launching commercial for its Dettol Kitchen dishwashing and kitchen cleaning gel shows rival Hindusta...

The FMCG major is now aggressively advertising its products across all media platforms.

It’s summer time and a host of FMCG brands are turning into ‘cool’ garb, essentially ‘summer specials’ of already available products. What ...

Hindustan Unilever, low-profile on cricketer-related advertising, has roped in Yuvraj for Rs 1.5-2 crore annually. Special: IPL, the blockb...

FMCG major Hindustan Lever Ltd has suffered a setback with the Delhi High Court dismissing its plea to stop rival Reckit Benckiser India Lt...