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DETTOL ADVERTISING CAMPAIGN
‘Kya gajab ad hai’: Harsh Goenka moved by Dettol ad, says it will leave you in tears. WatchA Dettol advertisement has resonated deeply online after industrialist Harsh Goenka shared it, calling it moving. The ad depicts a quiet, f...- Dettol launches new campaign celebrating a mother's instinct to protectDettol launches an emotion-led campaign celebrating a mother’s instinct to protect. Conceptualised by Prasoon Joshi, the film highlights De...
- HUL's toilet cleaner brand Domex takes potshot on Reckitt's HarpicHUL said toilet cleaners are not a category where consumers spend enough time while buying and the effort is to raise the level of consciou...
- Instagram eyes TikTok for fresh user acquisition, advertises on rival platformExperts in digital advertising call it a move to acquire new users to sustain advertiser interest, as Instagram’s user growth shows signs o...
- Hygiene rules Ad space nowHygiene brand advertising dislodged all other categories amidst the Covid-19 pandemic, latest all-India data by television measurement trac...
- Price cap to take a toll on quality of premium hygiene productsFollowing the price cap, innovations in products like sanitary napkins, hand washes could suffer, cos say.
- FMCG companies top TV ad charts in festive seasonThe festive season, which contributes almost 40% of annual sales for most consumer facing companies, is when advertisers spend heavily on p...
- Reckitt Benckiser retains Media Agency InitiativeInitiative will continue to handle media planning and buying duties, including digital, for all brands under RB, including recently acquire...
- Delhi High Court stops Ad ‘disparaging’ Reckitt’s Harpic brandReckitt has been leveraging its sanitation brands Dettol and Harpic aggressively under its ‘Dettol Harpic Banega Swachh India’ campaign. Bo...
- Reckitt Benckiser plans experts council for ‘Banega Swachh’ campaign: OfficialThe firm is hopeful of launching a series of bottom-of-pyramid products in the hand-wash and hygiene space, to coincide with its cleanlines...
- From January 2015, Facebook to ensure brands pay for postsThe company is making sure that it trims down pushed or promoted posts from company pages on a user's news feeds but businesses will bear t...
- Message of hygiene will make Reckitt’s brands more relevant: Nitish Kapoor, Reckitt Benckiser"The Rs 100-cr campaign, with Amitabh Bachchan as face of it, is not a marketing activity for Dettol. We are advertising Dettol separately."
- Ad wars rage again: A look at most notable brand battlesA recent flurry of full-page ads with competitive claims, and TVCs in which brands take sly potshots at each other are keeping the spirt of...
- Is it fair for warring brands to claim their ads are in public interest?An ongoing marketing war between Reckitt Benckiser’s Dettol and HUL’s Vim and Lifebuoy over germ protection has gone nasty with both firms ...
- Consumer goods giants Hindustan Unilever, GlaxosmithKline, Colgate-Palmolive wage big-bang advertisement warWelcome back to the world of marketing wars and aggressive competitive advertising in the consumer goods market.
- Ad war: Dettol's campaign on kitchen cleaning product shows rival HUL’s Vim dishwash liquidIn a first for Reckitt Benckiser, the launching commercial for its Dettol Kitchen dishwashing and kitchen cleaning gel shows rival Hindusta...
- Unilever CEO tells HUL to go for growthThe FMCG major is now aggressively advertising its products across all media platforms.
- FMCG cos turn into summer special modeIt’s summer time and a host of FMCG brands are turning into ‘cool’ garb, essentially ‘summer specials’ of already available products. What ...
- Yuvraj to endorse Lifebuoy for Rs 2 crore per annumHindustan Unilever, low-profile on cricketer-related advertising, has roped in Yuvraj for Rs 1.5-2 crore annually. Special: IPL, the blockb...
- HLL loses ad case against Reckit & BenckiserFMCG major Hindustan Lever Ltd has suffered a setback with the Delhi High Court dismissing its plea to stop rival Reckit Benckiser India Lt...
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