The focus of MRSI for the next couple of years would be to build on the momentum it has created in the last few years and focus on building...

Gray is chief of measurement science and business analytics at TV viewership measurement body BARC India.

As per the latest report, urban markets now have 9.1 crore TV households, up from 8.78 crore in 2018, while rural markets have 11.92 crore ...