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DENTSU SPORTS ASIA
Fantasy sports' exit to slow Indian cricket's run rateIndia's cricket economy anticipates a significant setback. A ban on money-based online games may cause a ₹7,000 crore loss. Broadcasters an...- JioStar courts advertisers for ICC Champions Trophy amid ad market slowdownJioStar is negotiating TV and digital ad sales for the ICC Champions Trophy while the advertising market remains cautious. Despite high ad ...
- Indian ad market poised to touch Rs 1.07 lakh crore in 2025: DentsuThe Indian advertising industry is set for robust growth, with a projected market size of Rs 1,07,664 crore by 2025 and Rs 1,15,460 crore b...
- Dentsu looks to step up India play with tech, AI acquisitionsJapanese advertising giant Dentsu views India as crucial for its revenue potential and contributions to technology and innovation. The comp...
- Viacom-Star merger will substantially reduce bargaining power, says advertising industryThe merger of Walt Disney's Indian media business with Reliance Industries' Viacom18 will create a dominant player in the Indian media indu...
- Cannes Lions 2023: India bags 6 medals on second dayFCB Group also won two silvers in the entertainment category - FCB Interface won for Navneet's 'TR For Teacher' campaign in the 'Entertainm...
- Facing Olympic corruption charges, Dentsu out as IOC broadcast partner in AsiaThe International Olympic Committee said Thursday it has awarded exclusive rights for four Olympics from 2026 to 2032 to the Switzerland-ba...
- India ad market to grow by $11.1 billion in 2022, to become fastest growing: ReportThe easing of lockdown restrictions has opened up categories such as travel and hospitality, which were not spending during the pandemic. B...
- Gaming, edu-tech, wallet top advertisement spenders this IPL seasonGaming, edu-tech and wallet have taken the lead, showed an analysis of commercial advertising on Star Sports 1 Hindi and English by TAM Spo...
- Star India wants more buck for its IPL bang, begins pitchBroadcaster said to be looking at 15% increase in viewership and ad revenue from 2019 edition, schedule and venue for which is yet to be an...
- Broadcasters push for bundled ad sales as more viewers go digitalAnalysts believe that Star will have an advantage over competitors like Sony and Zee on the bundling front, because of the scale of their d...
- DAN launches data driven celebrity endorsement & sports marketing agencyCLab will deliver solutions that like brand endorsements, brand integrations, property and content creation, digital associations and sport...
- The Digital Push: IPL on Hotstar has become a big hitViewership of the IPL on digital platform Hotstar has surpassed that of television audiences in cities with a population of over 1million a...
- DSK Shivajians appoints Neel Shah as CEODSK Shivajians Football Club, the first division I-League side owned and operated by the diversified business conglomerate DSK Group.
- Dentsu Aegis buys Fountainhead Entertainment in Rs 300-400 crore dealPost-acquisition, Fountainhead will continue to be led by Brian Tellis as CEO and the current management team will also continue.
- Brand Mahendra Singh Dhoni likely to remain strong, say sports marketersThe Indian captain announced his retirement from Test cricket a few months back, after which many speculated that his endorsements would dw...
- Sam Balsara revives talks to sell Madison World's 75% stake in Madison Media and OutdoorBalsara is also in talks with other advertising networks, including Dentsu Aegis Media, WPP has outbid Dentsu in price and is likely to clo...
- Dentsu plans to set up sports arm in India to tap opportunities in IndiaAccording to a report, over $18 billion will be invested in sports marketing in Southeast Asia this year, up 4.4% from the previous year.
- World Cup: L’Oreal , Reckitt & Dabur refuse to pitch in with ads as women prefer IPLThe country's most glamorous sporting extravaganza, IPL, seems to have stolen the show from the ICC World Cup.
- King khan may promote basmatiIt has all the makings of a Brand India mega potboiler: Bollywood meets Basmati.
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