Media planners expect TV to grow by 15-18 per cent, print by 8-10 per cent and digital media by 30 per cent.

Digital video recorders allow viewers to record programmes and watch them when they wish to — and after fast-forwarding the advertisements.

In a freewheeling chat, Debraj Tripathy, MD, MediaCom India shares his viewpoints on the agency’s legacy, its USP and his viewpoints on the...

Mobile advertising is becoming bigger and better each day not only in value but also when it comes to introducing new forms of advertising....

The past fortnight or so has been difficult time for the country’s biggest media planning and buying conglomerate WPP’s Group M.

CALL it the Group M effect. After two media companies from the InterPublic Group in India, Universal McCann and Lodestar, merged recently t...