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DEBRAJ TRIPATHY
Can #Boycott be good for business and brands?With the right premeditation, brands can wield backlash as a powerful tool to gain both exposure and support.- MediaCom appoints Hariharan Vishwanathan as head for SouthMediaCom India, a JV between Sam Balsara and GroupM, today said it has appointed Hariharan Vishwanathan as the head for South.
- MediaCom elevates Rathi Gangappa as COOMediaCom, part of the WPP group, today said it has elevated Rathi Gangappa to the post of Chief Operating Officer.
- Media business to see vibrant growth in 2014, predict plannersMedia planners expect TV to grow by 15-18 per cent, print by 8-10 per cent and digital media by 30 per cent.
- Advertisers spooked: DVRs allow viewers to record programmes and watch them after fast-forwarding advertisementsDigital video recorders allow viewers to record programmes and watch them when they wish to — and after fast-forwarding the advertisements.
- Ability to attract, retain talent biggest challenge for media agencies: Debraj Tripathy, MediaComIn a freewheeling chat, Debraj Tripathy, MD, MediaCom India shares his viewpoints on the agency’s legacy, its USP and his viewpoints on the...
- Now, advertisers to offer ads on mobile phonesMobile advertising is becoming bigger and better each day not only in value but also when it comes to introducing new forms of advertising....
- Top-level exits rock Group MThe past fortnight or so has been difficult time for the country’s biggest media planning and buying conglomerate WPP’s Group M.
- Publicis to merge media agenciesCALL it the Group M effect. After two media companies from the InterPublic Group in India, Universal McCann and Lodestar, merged recently t...
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