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DANT KANTI TOOTHPASTE
Patanjali Foods cuts MRPs of products; Nutrela soya chunks to be cheaper by Rs 20/kgPatanjali Foods Ltd. has announced a reduction in the retail prices of various products, including Nutrela soya chunks, biscuits, noodles, ...- Dabur-Patanjali mediation fails in Red toothpaste trade dress rowThe Delhi High Court acknowledged the failure of mediation between Dabur India and Patanjali Ayurved regarding alleged trade dress infringe...
- Dabur sues Patanjali over toothpaste trade dressDabur India has approached the Delhi High Court, claiming that Patanjali Ayurved's Dant Kanti Red's trade dress infringes upon its own Red ...
- Ramdev's Patanjali Ayurved gave 'science' a run for its money, but no longerBased on information from industry sources, Colgate is the clear market leader in toothpastes with a lion’s share of around 48%, while Pata...
- Patanjali eats into Colgate, HUL share in oral care spaceColgate’s overall share fell 210 basis points to 49.4% in year-to-March after key brands — Colgate Dental Cream, Active Salt and Cibaca — l...
- MNCs' bid to topple Patanjali in herbal oral care segment backfiresLike many other MNCs before them, Unilever and Colgate struggled with shifting consumer taste in India.
- Ayurveda-based innovation helps Colgate launch similar products overseasVedshakti, launched nearly two years ago in India, was aimed squarely at the Baba Ramdev-led Patanjali Ayurved, which has challenged the mu...
- Colgate to piggyback on ayurveda for global innovationColgate had been steadily losing its market share in recent years with consumer taste increasingly shifting towards natural or herbal brand...
- Herbal brands like Baba Ramdev's Patanjali dent Colgate's toothpaste shareColgate’s share by value in the country’s Rs 7,500-crore toothpaste market stood at 49.9% in May — the latest month for which data is avail...
- New launches in ayurvedic segment help Colgate breathe life into salesLike many large consumer goods companies, Colgate had struggled with sluggish volume growth and shifting consumer taste towards natural or ...
- Market share of Baba Ramdev's Patanjali toothpaste trebles in one year"We are planning to launch new variants within Dant Kanti — including aloe vera, fresh active gel and red toothpaste," spokesperson at Pata...
- Baba Ramdev's Patanjali TV advertisements up 34% this yearWhile Patanjali is still far behind FMCG behemoths Hindustan Unilever and Procter & Gamble in terms of TV advertising, the gap is narrowing.
- Ramdev's Dant Kanti bites into MNCs but makes Dabur shineIn fiscal year 2017, Dabur's flagship brand 'Dabur Red Paste', with a volume share of 8.5%, has emerged as the No. 3 toothpaste brand.
- Colgate’s hold over the oral care market slipsColgate’s share in India had consistently increased in the previous five years, but FY17 has been particularly bad for the Indian unit as i...
- Patanjali Ayurved threatens to file suit against ad regulator ASCIRamdev left the venue without commenting when posed with questions on certification of his toothpaste range, under brand name Dant Kanti.
- Dabur Red toothpaste rides herbal wave, moves to 3rd slotWhile Colgate Dental Cream and HUL’s Close Up maintained their shares at the top two slots in the Rs 7,600-crore toothpaste category, Dabur...
- Colgate to battle Patanjali's Dant Kanti with herbal toothpaste VedshaktiCibaca Vedshakti seems to be aimed squarely at the Baba Ramdev led Patanjali, which has challenged the multinational’s dominance.
- Indian FMCG companies find a ‘natural’ way to growIndustry officials quoting data by market researcher Nielsen said Dabur, Marico and Baba Ramdev’s Patanjali Ayurved are increasing their ma...
- Patanjali under lens for misleading advertisingRamdev promoted FMCG company Patanjali has found itself under the scanner of the country's advertising watchdog again.
- Taking note from Ramdev’s Patanjali Ayurved, Colgate plans to launch newer products in 'natural' spaceAggressive growth of Baba Ramdev’s Patanjali Ayurved in the oral care segment has made market leader Colgate-Palmolive take note for the fi...
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