Dabur sues Patanjali over toothpaste trade dress

New Delhi: Dabur India on Wednesday moved the Delhi High Court alleging that Patanjali Ayurved's Dant Kanti Red infringed upon the trade dress of its Red toothpaste with pan flavour.

The court asked Patanjali Ayurved if it could modify the visual appearance of the product. The court posted the matter for further hearing on January 31.

The HC was hearing a suit filed by Dabur seeking a permanent injunction against Patanjali Ayurved, the parent company of Patanjali Foods, for the similarity in trade dress. Dabur said it did not have any grievance over the earlier packaging of Patanjali Ayurved in respect of similar products.


However, it is now becoming difficult to maintain a distinction between the two products due to the similarity in their trade dress, it said. Patanjali Ayurved launched its Dant Kanti Red toothpaste with pan flavour in December.