Dabur sues Patanjali over toothpaste trade dressDabur India has approached the Delhi High Court, claiming that Patanjali Ayurved's Dant Kanti Red's trade dress infringes upon its own Red ...
Ramdev's Patanjali Ayurved gave 'science' a run for its money, but no longerBased on information from industry sources, Colgate is the clear market leader in toothpastes with a lion’s share of around 48%, while Pata...
Ayurveda-based innovation helps Colgate launch similar products overseasVedshakti, launched nearly two years ago in India, was aimed squarely at the Baba Ramdev-led Patanjali Ayurved, which has challenged the mu...
Colgate to piggyback on ayurveda for global innovationColgate had been steadily losing its market share in recent years with consumer taste increasingly shifting towards natural or herbal brand...
Herbal brands like Baba Ramdev's Patanjali dent Colgate's toothpaste shareColgate’s share by value in the country’s Rs 7,500-crore toothpaste market stood at 49.9% in May — the latest month for which data is avail...
Market share of Baba Ramdev's Patanjali toothpaste trebles in one year"We are planning to launch new variants within Dant Kanti — including aloe vera, fresh active gel and red toothpaste," spokesperson at Pata...
Colgate can't just brush off Ramdev's Patanjali effect, admits CEOColgate Palmolive’s global CEO Ian Cook acknowledges disruption caused by Patanjali after toothpaste giant posts steepest fall in market sh...
Baba Ramdev's Patanjali TV advertisements up 34% this yearWhile Patanjali is still far behind FMCG behemoths Hindustan Unilever and Procter & Gamble in terms of TV advertising, the gap is narrowing.
GST to level up MNCs’ playing field against Dabur, Patanjali in oral careHUL looks committed to passing on the net benefits from new tax rates to consumers.
Ramdev's Dant Kanti bites into MNCs but makes Dabur shineIn fiscal year 2017, Dabur's flagship brand 'Dabur Red Paste', with a volume share of 8.5%, has emerged as the No. 3 toothpaste brand.
Patanjali Ayurved threatens to file suit against ad regulator ASCIRamdev left the venue without commenting when posed with questions on certification of his toothpaste range, under brand name Dant Kanti.
Colgate to battle Patanjali's Dant Kanti with herbal toothpaste VedshaktiCibaca Vedshakti seems to be aimed squarely at the Baba Ramdev led Patanjali, which has challenged the multinational’s dominance.
Indian FMCG companies find a ‘natural’ way to growIndustry officials quoting data by market researcher Nielsen said Dabur, Marico and Baba Ramdev’s Patanjali Ayurved are increasing their ma...
Patanjali under lens for misleading advertisingRamdev promoted FMCG company Patanjali has found itself under the scanner of the country's advertising watchdog again.
Gurgaon-based startup Pluss ties up with Baba Ramdev’s Patanjali AyurvedAs per the terms of the partnership, Gurgaon-based Pluss will sell Patanjali's range of fast moving consumer goods products across Delhi an...
ASCI upholds complaints against 51 ad campaigns in OctoberASCI upheld complaints against Colgate-Palmolive (India) Ltd for its product Colgate Sensitive Pro-Relief Enamel Repair.
Patanjali tieup lifts Future group stocks up to 20%Patanjali’s revenue grew at an extraordinary pace – a CAGR of 64.7 per cent over FY12-15 – which has made brokerages get excited about the ...