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DABUR RED TOOTHPASTE
Dabur expects growth in consumption aided by power brandsFMCG giant Dabur anticipates gradual consumption growth this fiscal by expanding into rural markets with its power brands, aiming for bette...
Dabur Red toothpaste ad: Delhi HC allows Dabur to use tagline with some modificationDabur India filed a petition in the High Court challenging the Advertising Standards Council of India's (ASCI) directive issued on Septembe...
Dabur to replace paper cartons used for packing ayurvedic toothpasteDabur India is rolling out an outer paper carton-free low unit price pack, specially created for rural markets.
Dabur to drop paper pkg for toothpastesHomegrown FMCG major Dabur has become the first company to do away with paper cartons for toothpastes as the clamour for sustainable living...
Toothpaste sales see uptick following increase in demand for specific-use flavoursThe market is fast moving from generic all-in-one toothpastes to more need-based offerings such as whitening, mint & herbal flavours, and t...
After Bombay High Court, Delhi Court stops Patanjali soap advertisementThe Delhi High Court on Tuesday issued an ad interim injunction restraining the Baba Ramdev-owned company from airing the controversial adv...
GST to level up MNCs’ playing field against Dabur, Patanjali in oral careHUL looks committed to passing on the net benefits from new tax rates to consumers.
Ramdev's Dant Kanti bites into MNCs but makes Dabur shineIn fiscal year 2017, Dabur's flagship brand 'Dabur Red Paste', with a volume share of 8.5%, has emerged as the No. 3 toothpaste brand.
Dabur Red toothpaste rides herbal wave, moves to 3rd slotWhile Colgate Dental Cream and HUL’s Close Up maintained their shares at the top two slots in the Rs 7,600-crore toothpaste category, Dabur...
Indian FMCG companies find a ‘natural’ way to growIndustry officials quoting data by market researcher Nielsen said Dabur, Marico and Baba Ramdev’s Patanjali Ayurved are increasing their ma...
Dabur, HUL, Britannia making rapid growth in historically weaker statesCompanies, including Hindustan Unilever, Britannia and Marico, are investing disproportionately higher in states that have been historicall...
Sensitive toothpaste sales flat so far in FY15 as consumers opt for multi-benefit brandsExperts feel sensitive toothpaste segment hit the mark initially but consumers switched to regular ones after early trials.
P&G set to extend Crest toothpaste nationally, Colgate & HUL pushing their productsP&G was planning to extend its value-added Crest toothpaste nationally, a year after it entered the oral care segment under its Oral-B bran...
Dabur, HUL, Colgate brush away regional toothpaste firms like Anchor, ViccoBig players in the oral-care space also wooed consumers with value-added products that offer extra benefits at a small premium to the basic...
- Dabur to expand oral care range, ropes in Bipasha for Meswak
Dabur India has roped in Bipasha Basu as the ambassador for its toothpaste brand Meswak, while it looks to expand oral care portfolio.
- HUL's oral care market shrinking
Even as the Indian toothpaste industry is growing at about 15% annually, Hindustan Unilever is seeing a slowdown in growth.
- Dabur’s playing it cool with rosewater brand Gulabari
FMCG major Dabur is extending its rosewater brand, Gulabari, to a host of skincare products in a bid to expand its presence in the category.