CP+B showed us that even conventional media can be interactive: Prasoon JoshiHaving chaired several juries at international advertising award shows like the Titanium & Integrated category at Cannes Lions, Joshi finds...
27 Dec, 2015, 05.12 AM IST
- Burger King does away with mascot 'King'
The marketing move was made by the struggling company's new management, appointed after it was taken private in 2010 by 3G Capital Inc.
19 Oct, 2011, 07.48 AM IST
- Microsoft phone ads spoof smart phone addiction
On Windows Phone 7 devices, the next appointment in the user's calendar shows up on that "lock screen" display, as do notifications for tex...
12 Oct, 2010, 12.30 AM IST
- Cannes 2010: India wins Films Silver but exits Lions with a whimper
A tally of 17 metals in 2010 is lowest for India in the last three years, with the country winning 25 & 23 metals in 2009 & 2008, respectiv...
28 Jun, 2010, 12.50 AM IST
Preparing India for disruptionTalented people change your fortunes. We don't want you to just run the company but be a general manager, athlete and point guard, says Tom...
13 Nov, 2009, 12.32 AM IST
- With Windows 7 and new designs, PCs looking better
Windows 7 is expected to work better than its predecessor, Vista.
22 Oct, 2009, 09.37 AM IST
Indian ad market is not looking to West for inspiration: John HegartySir John Hegarty, chairman & worldwide creative director of Bartle Bogle Hegarty (BBH), is synonymous with some of the most cutting edge an...
01 Apr, 2009, 12.22 AM IST
- Apple's cool, Microsoft's cheap
Apple's Macintosh computers may be cool, but Windows PCs are easier on the wallet. That's the recession-sensitive message Microsoft Corp is...
29 Mar, 2009, 09.57 AM IST
- Deepak Chopra replaces Jerry Seinfeld in Microsoft ads
Microsoft has axed American comedian Jerry Seinfeld from its $300 million ad campaign to spruce up Windows Vista's image. Google Android ph...
19 Sep, 2008, 03.45 PM IST
- Seinfeld to be pitchman for Microsoft
Comedian Jerry Seinfeld will be a key pitchman in a planned $300 million fall advertising campaign for software giant Microsoft.
22 Aug, 2008, 05.36 AM IST
- India gets its share of the Lions at Cannes
The festival started with a near-cosmic bang for the country when the Lead India campaign for The Times of India won the Direct Grand Prix ...
22 Jun, 2008, 12.00 AM IST
- Can still get better
Does the 12 Lion haul mean India has ended the awards gala with a bang or a whimper?
24 Jun, 2007, 05.16 AM IST
- Good ad but India could've ad-ded more
Does the 12 Lion haul mean India has ended the awards gala with a bang or a whimper?
24 Jun, 2007, 02.00 AM IST
- India now looks to tame 70 mm Lions
India is yet to crack the Titanium and Integrated campaign, but it has had some success in film.
21 Jun, 2007, 03.30 AM IST