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ABBYs could be considered an uniquely Indian award: Raj Nayak, Ad Club PresidentFor the 11th edition of Goafest, Raj Nayak says a strong speaker line-up and technology helped boost attendance.- From online entries to an event app, Goafest goes digital!Nakul Chopra, chairman of Goafest Organising Committee, feels the 'young guns' will have a lot to learn from the industry stalwarts in the ...
- I am a patchwork of all my competitors: Bobby Pawar"I'm a patchwork of all my competitors," says Pawar. For instance, from Piyush Pandey one learns how to be relentless. Says Pawar, "He's pu...
- CP+B showed us that even conventional media can be interactive: Prasoon JoshiHaving chaired several juries at international advertising award shows like the Titanium & Integrated category at Cannes Lions, Joshi finds...
- Burger King does away with mascot 'King'The marketing move was made by the struggling company's new management, appointed after it was taken private in 2010 by 3G Capital Inc.
- Microsoft phone ads spoof smart phone addictionOn Windows Phone 7 devices, the next appointment in the user's calendar shows up on that "lock screen" display, as do notifications for tex...
- Cannes 2010: India wins Films Silver but exits Lions with a whimperA tally of 17 metals in 2010 is lowest for India in the last three years, with the country winning 25 & 23 metals in 2009 & 2008, respectiv...
- Preparing India for disruptionTalented people change your fortunes. We don't want you to just run the company but be a general manager, athlete and point guard, says Tom...
- With Windows 7 and new designs, PCs looking betterWindows 7 is expected to work better than its predecessor, Vista.
- Indian ad market is not looking to West for inspiration: John HegartySir John Hegarty, chairman & worldwide creative director of Bartle Bogle Hegarty (BBH), is synonymous with some of the most cutting edge an...
- Apple's cool, Microsoft's cheapApple's Macintosh computers may be cool, but Windows PCs are easier on the wallet. That's the recession-sensitive message Microsoft Corp is...
- Deepak Chopra replaces Jerry Seinfeld in Microsoft adsMicrosoft has axed American comedian Jerry Seinfeld from its $300 million ad campaign to spruce up Windows Vista's image. Google Android ph...
- Seinfeld to be pitchman for MicrosoftComedian Jerry Seinfeld will be a key pitchman in a planned $300 million fall advertising campaign for software giant Microsoft.
- India gets its share of the Lions at CannesThe festival started with a near-cosmic bang for the country when the Lead India campaign for The Times of India won the Direct Grand Prix ...
- Can still get betterDoes the 12 Lion haul mean India has ended the awards gala with a bang or a whimper?
- Good ad but India could've ad-ded moreDoes the 12 Lion haul mean India has ended the awards gala with a bang or a whimper?
- India now looks to tame 70 mm LionsIndia is yet to crack the Titanium and Integrated campaign, but it has had some success in film.
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