FIFA faces challenges selling 2026 World Cup media rights in India, with expected valuations significantly lower than initial projections. ...

An online game is any game played on a phone, laptop, or digital device, operated through software using the internet or any form of electr...

In a groundbreaking decision, the BCCI has announced equal pay for India’s women cricketers—an achievement that is widely celebrated. Yet, ...

Harsh Goenka's comment highlights the risks of sponsoring the Indian cricket team. Dream11 ended its jersey deal after a new gaming law. Ma...

The BCCI has confirmed the conclusion of its ₹358-crore jersey sponsorship agreement with Dream11. This decision follows the enactment of t...

The Health Ministry has directed the BCCI and IPL organisers to ban alcohol and tobacco advertisements, including surrogate ads. With the I...

The rain-induced washout of the Gujarat Titans versus Kolkata Knight Riders match on Monday has sparked concerns about revenue losses, lead...

Two IPL franchisees have had to scrap sponsorship discussions with local cryptocurrency exchanges after the Board of Control for Cricket in...

The Confederation of All India Traders (CAIT) said that BCCI's decision “smacks” of “its lust for money” and questioned the urgency of the ...

The controversies that have bedevilled the Indian Premier League don’t seem to have dented its value as an advertising property.

We hope the problems of IPL are short-term and they are addressed. But if they are not, we will have to go back and rethink, says Indra Noo...

Sponsors are discovering that sponsorship of other sports ensures better returns, unlike cricket where sponsorship fees have shot through t...

The investments often have more to do with the creation of assets beyond the oil industry and driving tourism. Commodities barons and their...

The ongoing frenzy around the IPL has impacted marketing and advertising practice of an unlikely sector, the insurance industry. Business o...

RCOM forks out $100 million and PepsiCo $60 million for eight-year deal, while Nokia and Emaar MGF also come on board.

Nimbus Communications has formed a consortium of three to four advertisers to bid for BCCI’s ground sponsorship rights.

PepsiCo India is all set to renew its partnership with the International Cricket Council .