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Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...- Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
- A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...
- FIFA may have to bend its expectations for media deals in IndiaFIFA faces challenges selling 2026 World Cup media rights in India, with expected valuations significantly lower than initial projections. ...
- How new online gaming rules will change your income tax and legal exposure depending on the kind of game you playAn online game is any game played on a phone, laptop, or digital device, operated through software using the internet or any form of electr...
- Robbing Peter to pay Mary? The real debate behind equal pay in cricketIn a groundbreaking decision, the BCCI has announced equal pay for India’s women cricketers—an achievement that is widely celebrated. Yet, ...
- From Sahara to Dream11: Harsh Goenka calls India's cricket jersey as 'real brand survival test'Harsh Goenka's comment highlights the risks of sponsoring the Indian cricket team. Dream11 ended its jersey deal after a new gaming law. Ma...
- Dream11, BCCI end jersey sponsorship after online gaming banThe BCCI has confirmed the conclusion of its ₹358-crore jersey sponsorship agreement with Dream11. This decision follows the enactment of t...
- IPL 2025: Why govt wants to keep alcohol and tobacco cos away from the mega stage of brand exposureThe Health Ministry has directed the BCCI and IPL organisers to ban alcohol and tobacco advertisements, including surrogate ads. With the I...
- IPL washout spurs potential insurance claims of Rs 50-60 croreThe rain-induced washout of the Gujarat Titans versus Kolkata Knight Riders match on Monday has sparked concerns about revenue losses, lead...
- BCCI’s crypto diktat upsets IPL franchiseesTwo IPL franchisees have had to scrap sponsorship discussions with local cryptocurrency exchanges after the Board of Control for Cricket in...
- Indo-China border tensions: Traders body blasts BCCI for retaining Vivo as main IPL sponsorThe Confederation of All India Traders (CAIT) said that BCCI's decision “smacks” of “its lust for money” and questioned the urgency of the ...
- During IPL 9, ad spend may race to Rs 1,200 croreThe controversies that have bedevilled the Indian Premier League don’t seem to have dented its value as an advertising property.
- Without Pepsi, IPL may be without fizz; Value of title sponsorship may fall 30%We hope the problems of IPL are short-term and they are addressed. But if they are not, we will have to go back and rethink, says Indra Noo...
- Non-cricket sports turn lucrative for brandsSponsors are discovering that sponsorship of other sports ensures better returns, unlike cricket where sponsorship fees have shot through t...
- Middle East investors use sports to build brandsThe investments often have more to do with the creation of assets beyond the oil industry and driving tourism. Commodities barons and their...
- Off-season cover riding Indian Premier League waveThe ongoing frenzy around the IPL has impacted marketing and advertising practice of an unlikely sector, the insurance industry. Business o...
- ICC finalises team of global sponsorsRCOM forks out $100 million and PepsiCo $60 million for eight-year deal, while Nokia and Emaar MGF also come on board.
- Nimbus & Co to bid for BCCI ground rightsNimbus Communications has formed a consortium of three to four advertisers to bid for BCCI’s ground sponsorship rights.
- Pepsi to start new innings with ICCPepsiCo India is all set to renew its partnership with the International Cricket Council .
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