Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...

India is very convenient: A Welsh travel creator has gone viral after documenting her experience using Blinkit during her India trip to ord...

FirstCry parent cut its losses in the March quarter on tightened costs. This and more in today's ETtech Top 5.

Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...

Expense-tracking apps, spreadsheets, Artificial Intelligence (AI) -generated analysis, and budgeting dashboards are not merely bookkeeping ...

India’s Covid-era “hobby economy” — spanning gardening, baking, fitness and pet care — has evolved into a ₹1.5-2 lakh cr market, though not...

The creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...

WPP Media India declared brands face "permanent disruption" due to AI, quick commerce, and evolving consumer behavior, reshaping marketing ...

Quote Of The Day: Google co-founder Sergey Brin's wisdom highlights that success is built on numerous failures. Setbacks offer crucial less...

Japan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...

Tamil actor Vijay's party, Tamilaga Vettri Kazhagam, has taken charge as Tamil Nadu's new government. Vijay is now the Chief Minister. The ...

Artificial intelligence is transforming online shopping. It now influences how people find and compare products before visiting websites. T...

Zee Entertainment has sued Nykaa's parent company, FSN E-Commerce Ventures, for using its songs in Instagram promotions without permission....

CashKaro's growth, driven by efficiency and AI, enabled over Rs 10,000 crore in sales for partner brands. The company highlights the growin...

PayU is ramping up its AI-led payments push, building infrastructure for agentic commerce as UPI volumes surge and digital transactions sca...

Microsoft's cloud revenue saw a jump in the March quarter. Spending on infrastructure was lower than anticipated. This performance aims to ...

India's e-commerce sector is poised for massive growth, projected at $250 billion. Gen Z shoppers are driving this expansion, favoring new ...