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As AI adoption grows, token consumption comes under close scrutinyBusinesses are facing hefty AI bills, prompting a shift from simply counting AI tokens to scrutinising their actual value. Companies are no...
Software-hardware loop fuelling all new AI super cycleWhile energy and cooling challenges persist, a lot more hardware requirements are expected to emerge, Synopsys CIO Sriram Sitaraman told ET...
After cloud spending, IT companies see 'token maxxing' as AI's next cost challengeIT firms are flagging a new AI challenge: 'token maxxing,' where companies prioritize AI usage metrics over actual business results. This t...
Green residential developments can reduce water consumption by 30-50%: ReportIndia's burgeoning green building sector faces a transparency gap, hindering homebuyers' ability to assess sustainability. To address this,...
China's push for green power use in AI projects faces hurdles, experts sayEnsuring reliable electricity for AI-focused data centres has become a strategic priority, underscored in China's 2026 government work repo...
People obsessed with diet coke aren’t just chasing taste as studies show your brain may be playing a trickDiet coke obsession: People obsessed with Diet Coke are not just driven by taste, but also by how the brain responds to it. Even though the...
France restricts public alcohol consumption, outdoor sports as heat wave bakes parts of EuropeFrance is bracing for a severe heatwave, deploying emergency services and military forces as temperatures soar. Authorities are restricting...
- France issues red heatwave alert for a third of country Sunday
France is bracing for a prolonged and intense heatwave, with a red alert issued for over a third of the nation on Sunday. Authorities are t...
If you can read this in one unbroken goIn today's fragmented digital world, sustained attention is becoming a rare and valuable commodity. From sports to streaming, content is in...
AI fear over IT overdone, but near-term pain likely to persist: Seshadri SenIndian IT services face persistent pressure due to AI disruption fears, with market expert Seshadri Sen advising tactical caution despite a...
India's consumption story coming back to life and the timing couldn't be better: Ashi AnandIndian consumers are set for a strong recovery. Falling interest rates and potential oil price drops are boosting confidence. Tax cuts are ...
ETMarkets PMS Talk | Dinshaw Irani of Helios India stays away from IT, doubles down on domestic consumption amid AI disruptionHelios India is steering clear of IT stocks, citing AI's disruptive potential, and instead champions India's domestic consumption. The firm...
OpenAI introduces enhanced usage analytics, AI spending controls for ChatGPT EnterpriseThe new features aim to help manage costs and track credit usage, as growing adoption of the AI tools by power users in enterprises has d...
International Finance Corporation announces $371 million investment in data centre operator SifyThe International Finance Corporation is investing $371 million in Sify Technologies. This funding will develop two new data centres in Nav...
PetroChina forecasts Chinese oil consumption will drop 4.9% this yearChina's oil use is set to decline in 2026. This shift comes as the nation embraces new energy sources and faces elevated oil prices. PetroC...
JioStar sees AI, commerce and interactivity shaping entertainment's futureJioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization, and interac...
India's telecom ARPU to grow 7% CAGR through FY29; narrowing tariff gap with global markets: ReportIndia's telecom sector is set for a multi-year growth phase. Average Revenue Per User (ARPU) is projected to grow at 7% annually from FY26 ...
China's May retail sales fall for first time in over three yearsChina's economy shows a worrying split in May. While factories are humming with strong exports, consumer spending took a hit, with retail s...
In 1954, engineers shrank a transistor radio into something people could carry, and music stopped staying at homeIn the past, radio was a static experience, limited to the confines of our living rooms. However, the launch of portable transistor radios ...
No overcapacity in steel, textiles; India's consumption remains low: DGTRIndia has rejected US claims of excess capacity in its textile and steel sectors. Officials state per capita consumption of these products ...