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CONSUMER SPENDING TRENDS INDIA
Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...- Macro headwinds are behind us; largecaps poised to outperform: Prashant JainIndia's equity markets are poised for a positive turn as economic challenges recede, according to Prashant Jain. He highlights strong domes...
- A pail of water may unleash India's ₹20 lakh crore opportunityIndia faces a significant water crisis, with demand projected to double supply by 2030, creating a massive ₹20 lakh crore investment opport...
- Psychology says people who use coupons to avail a discount at different restaurants aren't always frugal: What this money-saving habit meansPsychology says people who use coupons to avail a discount at different restaurants aren't simply trying to spend less money. Many people u...
- How sleepless nights are feeding a new economyGen Z's late-night habits, fueled by tech and on-demand entertainment, are boosting the 'fourth-meal economy'. Fast-food chains and deliver...
- Oil cools, monsoon heats up concerns for India's rural economyThe recent drop in crude oil prices is providing some relief from inflation worries. Yet, the unpredictable monsoon season poses a serious ...
- Households rush to cash out old gold amid fears of a crashIndian households are cashing in on high gold prices, selling nearly 50 tonnes of old jewellery in the last quarter, a 43% jump year-on-yea...
- 'They will watch a 3hr podcast if...': Ankur Warikoo says Gen Z doesn't have a short attention span, just a faster rejection spanEntrepreneur Ankur Warikoo has ignited a debate on social media, asserting that Gen Z possesses a 'faster rejection span' rather than a sho...
- Charting the global economy: US spending rises, weather loomsUS consumer spending remains robust despite rising prices, though new home sales dipped. President Trump is scrutinizing gasoline costs. Eu...
- Amber Group eyes $2 billion revenue milestone soon; invests Rs 6,750 crore in UP projectsAmber Group is poised to reach USD 2 billion in revenue soon, fueled by robust growth in its consumer durables, electronics, and railway/de...
- ITC's packaged foods business crosses $2 billion in revenueITC's packaged food business soared past $2 billion in FY26, with overall FMCG consumer spending reaching Rs 37,000 crore. This growth was ...
- Diamonds shine as gold buyers adapt to price volatilityAs Indian consumers face rising gold import duties and erratic prices, they are changing their buying habits for jewellery. The Indriya bra...
- Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
- India's active credit cards cross 120 million in MayIndia’s credit card market crossed 120 million active cards in May, driven by strong new additions even as spending growth slowed, accordin...
- US inflation tops 4% for first time in three years, keeping Fed hike in playUS inflation climbed to 4.1% in May, driven by rising energy prices, keeping the Federal Reserve's interest rate hike plans on the table fo...
- Indians are more open to personal AI agents than anyone else in Asia Pacific, says Adobe studyAdobe’s 2026 AI and Digital Trends Report suggests Indian consumers are leading the Asia-Pacific region in embracing personal AI agents, wi...
- Marketing platform JustAI raises $17 million led by Base10AI marketing platform JustAI has secured over $17 million in Series A funding, led by Base10, with participation from Y Combinator and Peak...
- Double-digit sales growth in apparel, ACs, premium goods faces inflation & monsoon testDiscretionary spending is witnessing a notable resurgence, particularly in the apparel and white goods sectors, which have both seen impres...
- India's private investment gains overtakes government share post-COVID: ReportPrivate companies have emerged as the main drivers of investment in India after the pandemic, accounting for 71.3% of project announcements...
- India's consumption story coming back to life and the timing couldn't be better: Ashi AnandIndian consumers are set for a strong recovery. Falling interest rates and potential oil price drops are boosting confidence. Tax cuts are ...
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