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CONSUMER BRAND LOYALTY
Halloween is a Time to Remember Dead BrandsThe emotional resonance of discontinued brands often sparks nostalgia among consumers, igniting movements to bring back beloved food items....- STT Global’s India biz on the block; micro occasions power qcommKKR, Singtel, and the Tatas are preparing to sell STT GDC India, a major data centre platform. This and more in today’s ETtech Top 5.
- Beyond Hotels: Salil Panigrahi on Building the Indian Ocean’s Next Lifestyle Ecosystem
- Beyond payments: Here is how Adyen is helping Prism globally through its unified payments platformAs Indian enterprises branch out to international markets, a fragmented payments ecosystem, non-compatible with the local payment rails, ca...
- Kia Sonnet diwali bonus to employees: Pharma company CEO gifts cars to workers for the fourth consecutive yearWhile layoffs and cost-cutting put jobs under pressure, a Chandigarh-based company has gifted four Kia Sonet SUVs to loyal employees. The i...
- A missed call for China is a loud wake-up call for desi companiesIndian smartphone brands Lava and Ai+ are gaining market share as Chinese rivals retreat amid soaring memory chip prices and shrinking dema...
- Research: Navigating the Business Risks of Changing Pro-America SentimentU.S. firms increasingly operate in a marketplace where “Made in USA” is no longer a neutral provenance claim but a charged political signal...
- Tourism is the sector the market writes off in a downturn. Is it indicating something else? 7 stocks with upside potential of up to 27%For years the street has believed that when the economy slows, tourism and hotels are the first to feel it. The logic: A hotel stay is not ...
- India Inc eyes a festive boom, but the bottom line holds a twistFestive shopping is currently gaining momentum with significant sales in both online and offline markets. Companies are experiencing increa...
- Celebrity-endorsed TV ad volumes fall 17% as sports stars gain groundCelebrity-endorsed television ad volumes saw a 17% decline from last year in January to September. Shah Rukh Khan and Mahendra Singh Dhoni ...
- Technology overtakes brand in influencing India’s car-buying decisions: ReportTechnology and advanced features have outpaced brand loyalty in influencing car purchases among Indian consumers. A recent Bain & Co survey...
- IPO ahead! Paramotor Digital Technology files updated draft papers with Sebi for Rs 1,000 crore issueParamotor Digital Technology has filed updated draft IPO papers with Sebi for a Rs 1,000 crore issue, comprising a fresh issue of Rs 698 cr...
- Senco Gold shares gain 6% on strong Q2 business update; revenue rises 31% YoYSenco Gold shares rose after the jewellery retailer reported a strong Q2FY27 business update. The company said demand remained robust, driv...
- Payoneer India Cross-Border Excellence Awards 2026 closes with a blueprint for India’s next export leapIndia’s exports hit a record $863.1 billion in FY26, yet the businesses driving that growth rarely share the spotlight. On September 25 in ...
- Fireside invests in Soulfull founder Parameswaran's new venture Arovia ConsumerArovia is a holding company that will take a significant stake in select high-potential packaged food businesses and partner with their pro...
- Payoneer India Cross-Border Excellence Awards: A diverse winner list reflects India’s growing cross-border tradeServices exports in India have surged to a record $421.3 billion, surpassing estimates, in FY26, as total exports hit an unprecedented $863...
- Warren Buffett is passing the baton: 5 investment mantras the next generation can carry forwardWarren Buffett has stepped down as Berkshire Hathaway chairman and become chairman emeritus, with Howard Buffett taking the role. Greg Abel...
- Horoscope Today, September 16, 2026: Moon-Venus Energy Supports Partnerships, Career Plans & Financial Decisions for All Zodiac SignsAccording to the traditional Vedic astrological interpretation for Wednesday, September 16, 2026, the day carries a meaningful progression ...
- Qualitatively 'happy hours': India’s liquor problem is not what you thinkIndia's food regulator has targeted popular alcohol brands for using neutral spirit and misleading ageing claims. Many Indian liquors are a...
- Luxury watchmakers say Gen-Z buying trends call for bold changesSwiss watchmakers face declining exports and a need for innovation. GenZ consumers seek excitement and emotion over status and brand loyalt...
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