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India emerges as a hybrid video entertainment economy, driven by shifting audience preferences- 12 years, countless auditions, repeated rejections: Meet Mumbai actor who once survived with only Rs 100 in his pocket. Now, he is winning hearts with his performance in a hit crime thriller. ‘The dream is worth chasing’
- YouTube is now India's prime-time screen, says Gunjan Soni
- Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...18 Jun, 2026, 12.32 PM IST
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...18 Jun, 2026, 10.14 AM IST
- Quote of the day by Hailee Steinfeld: 'Every girl wishes she was Juliet in some version of their...' - life lesson on romance, relationships, human connection, dreams and why everyone connects with great love stories by The Edge of Seventeen actress and Starving singerQuote of the day by Hailee Steinfeld: Actress Hailee Steinfeld shares a quote about Juliet, a timeless literary figure. She suggests every ...17 Jun, 2026, 05.26 PM IST
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...16 Jun, 2026, 08.08 PM IST
- US stocks: Fox strikes $22 billion deal for Roku to fuel streaming pushFox Corporation has announced plans to acquire Roku for approximately $22 billion, a strategic partnership designed to integrate Fox's reno...15 Jun, 2026, 06.58 PM IST
- Fox strikes $22 billion deal for Roku to fuel streaming pushFox Corp is acquiring Roku in a $22 billion deal. This move aims to combine Fox's content with Roku's streaming platform. The acquisition w...15 Jun, 2026, 06.53 PM IST
- JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...15 Jun, 2026, 05.31 PM IST
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...15 Jun, 2026, 05.07 PM IST
- Dhurandhar roars into living rooms, pulls 5.3 crore viewers in one eveningDhurandhar has achieved a massive television premiere, reaching over 53 million viewers on Star Gold, Star Gold 2, and Colors Cineplex, sur...15 Jun, 2026, 01.18 PM IST
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...11 Jun, 2026, 01.08 AM IST
- JioHotstar says Dhurandhar The Revenge drew 50 million viewers in opening weekendJioHotstar's action film Dhurandhar The Revenge saw an extraordinary launch. It attracted 50 million viewers in its opening weekend, markin...09 Jun, 2026, 11.56 AM IST
- Shubha Poonja divorce: Bigg Boss Kannada actor and husband Sumanth Billava approach court to end four-year marriage, says reportsPopular Kannada actress Shubha Poonja and her husband Sumanth Billava have reportedly approached a family court for divorce. The couple, ma...04 Jun, 2026, 01.22 PM IST
- AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...04 Jun, 2026, 10.22 AM IST
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...04 Jun, 2026, 12.00 AM IST
- Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...28 May, 2026, 09.22 PM IST
- The Devil Wears Prada 2 OTT release details: Anne Hathaway, Meryl Streep return for classic comedy-drama in new sequel. Where to watch?Nearly two decades after the original film became a global favourite, The Devil Wears Prada 2 has returned with Meryl Streep, Anne Hathaway...28 May, 2026, 08.31 PM IST
- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...25 May, 2026, 07.00 PM IST
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