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CONNECTED TV ADVERTISING
Connected TV gains ground as advertisers seek audiences beyond traditional TV: ReportConnected TV viewership in India is rapidly growing, reaching millions of viewers. Advertisers can now reach audiences not available on lin...- TCS Q1 profit rises; Nandan Nilekani's biggest VC betTCS kicked off FY27 with growth in revenue and profit. This and more in today's ETtech Top 5.
- Quote of the day by Brad Pitt: ‘There is no love without loss. It is a package deal...,’ Inspiring lessons on love, grief and embracing life's inevitable heartbreaks from Hollywood actor known for Fight ClubQuote of the day:Brad Pitt reminds us that love and loss are inseparable parts of the human experience. His reflection encourages embracing...
- This is how a company tricks you into thinking it's bigger than it is in realityRevenue is not always the amount written on the invoice. The final number can change because of rebates, returns, penalties, warranties, cu...
- Star Plus bets big on premium non-fiction as broadcasters chase new audiences, advertiser interestStar Plus is strategically re-entering premium non-fiction programming after a long hiatus. The channel has launched India Ke Top 1%, an ad...
- These large-caps have ‘strong buy’ & ‘buy’ recos and upside potential of up to 29% in one year, according to analystsFor long in the clutches of bears, the Nifty and Sensex now appear to be making serious attempts to think positively. The big question now ...
- Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in IndiaThe FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...
- Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...
- Worries arise over gaming of WhatsApp usernamesThe feature, expected to roll out later this year, will allow users to connect using usernames instead of sharing their phone numbers. Whil...
- Quote of the Day by Brad Pitt: “Once you get older, you get a… – Inspiring lessons on perception, aging, maturity, awareness, experience and why age brings clarity by the legendary American actor known for his deep insights on life and human natureQuote of the Day by Brad Pitt: Brad Pitt’s quote, “Once you get older, you get a little closer to yourself, intimate” explores the idea of ...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- FM radio: Tuned out of news, tuned into crisis, seeks reformsIndia's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...
- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
- 12 years, countless auditions, repeated rejections: Meet Mumbai actor who once survived with only Rs 100 in his pocket. Now, he is winning hearts with his performance in a hit crime thriller. ‘The dream is worth chasing’Akash Makhija's chilling portrayal of Babu in 'Raakh' has captivated audiences, but his path to stardom was arduous. Facing years of reject...
- YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...
- Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- US stocks: Fox strikes $22 billion deal for Roku to fuel streaming pushFox Corporation has announced plans to acquire Roku for approximately $22 billion, a strategic partnership designed to integrate Fox's reno...
- Fox strikes $22 billion deal for Roku to fuel streaming pushFox Corp is acquiring Roku in a $22 billion deal. This move aims to combine Fox's content with Roku's streaming platform. The acquisition w...
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