Input cost hikes, fueled by the West Asia conflict, are forcing direct-to-consumer brands to adapt. Companies are shifting packaging, intro...

Altman has linked the incident to rising tensions around AI, public narratives about his role, and a recent critical article about him. Say...

The OpenAI CEO said he was proud of the steps he took during his tensions with Elon Musk to ensure the company's survival. Those efforts, h...

Millions of people have been gripped by the juicy twists of an AI-generated TikTok micro-series based on the television hit "Love Island" -...

The drinking habits of India's youth are undergoing a significant evolution, favoring sophistication over excess. These trendsetters are em...

Director Homi Adajania is bringing back Cocktail with a sequel. The film features Shahid Kapoor, Kriti Sanon, and Rashmika Mandanna. First ...

Soft drink giants like PepsiCo and Coca-Cola are venturing into the premium ready-to-drink (RTD) alcoholic beverage market to counter seaso...

Barsys, a New York-headquartered home automation company, has launched its AI-powered cocktail machine in India after debuting it at the Co...

How Greta Gerwig's 'Barbie' has come out of the theatres and changed the concept of retail marketing by co-branding with more than a hundre...

These coffee-infused drinks are inspired by South India.

The 'official' mix represents the latest push by big soft drink makers into alcohol, as boundaries blur and more people turn to pre-mixed, ...

“We are exploring all options to quickly make this important medicine available for Indian patients,” GSK India spokesperson told ET. Earli...

Roche said that the production process for this drug is “very complex” and the company will do everything to ensure an equitable distributi...

The Barsys Automated Cocktail Maker is priced at $1,050.

American whiskies have, in fact, been making a strong comeback globally among the hip Millennials and India is no exception.

The online auction will provide discerning collectors with the opportunity to acquire stunning items to decorate their study.

Whisky connoisseur and lifestyle consultant Sandeep Arora is busy preparing for a whisky appreciation session he will conduct at The Spirit...