Instagram vs YouTube is the power battle that is shaping where brands put their money, and users their attention. Who will garner eyeballs;...

ClanConnect.ai has also crossed 1,000 paid subscribers for the first time since it introduced its subscription-based influencer marketplace.

New-age Indian brands used the Cannes platform to reach out to a more global audience through social media influencers. They brought in mor...

Indian cos building paid-private communities, cohort-based platforms for creator economy

As pere a latest report from ClanConnect.ai, the Indian AI-driven influencer marketing platform, 78% of marketing leaders leveraged influen...

It has become important to understand the peculiarities of the advertisements and the way consumers view them, says the Advertising Standar...

Cryptocurrency firms face certain restrictions on advertising on social media platforms and therefore depend on influencers across regional...

In the male influencer category, Kohli is much ahead of his counterparts on the top 10 list.

Sinha is keen to visit the Woodhouse Farm in Nainital.

The tech-enabled platform allows brands in the automobile, fashion, food, technology and lifestyle businesses to scale up their influencer ...

Chatty anchors give the viewer an edited version of the encounter in case she is accused of influencing voters.