The platform also found out that food influencers enjoy the highest quality engagement at 88%.
MUMBAI: Power couple Virat Kohli and Anushka Sharma are currently enjoying royalty status as influencers on social media platform Instagram, as per the latest research report by the AI-driven influencer marketing platform ClanConnect.ai.
While team India captain Kohli has the highest number of followers at 81 million, his Bollywood diva wife boasts of the greatest engagement rate in the country, surpassing even PM Narendra Modi.
The report also reveals that 63% of India’s top 1,000 Instagram influencers operate in the entertainment category.
According to the data mapped by ClanConnect, Shraddha Kapoor, Deepika Padukone, Alia Bhatt, Neha Kakkar, Jaqueline Fernandez, PM Modi, Akshay Kumar, and Katrina Kaif are also among the top 10 Insta-influencers.
The research also highlighted that women rule the top 1000 Instagram influencers and beat men by almost 50% more in numbers. While 45% of the top 1,000 influencers are women, only 31% are male and 23% identify under other gender.
Further, the total duplicated reach of all women Instagram influencers was found to be 1.7 billion, surpassing 1.2 billion of men. While both men and women drive 82% quality engagement, men drive a slightly better engagement rate at 5% as compared to 4% for women.
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“At ClanConnect.ai, our overarching aim is to match the right influencers to brands to help the latter gain maximum ROI from their influencer campaigns. Our top 1000 Instagram influencer list is an extension of this goal and will help brands identify the most relevant influencers who are best suited to their specific campaigns in terms of their follower base, engagement metrics, and content category,” said Sagar Pushp, Co-Founder & CEO, ClanConnect.
Diving deeper, the company has found out that amongst the female Insta-stars of 2020, Shraddha Kapoor is the most popular female Instagram Influencer with 56 million followers, Deepika Padukone followed close with 52 million.
Neha Kakkar, betting big on her wedding Reels, posts and anthem, emerged as the fourth largest female Instagram Influencer in India.
Cumulative reach for top 10 female influencers was clocked at 452 million, with the quality audience being 388 million at 84% average.
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In the male influencer category, Kohli is much ahead of his counterparts on the top 10 list, however, he was thwarted in terms of engagement by MS Dhoni who boasts an engagement rate of 10.98% as opposed to Kohli’s 1.84%.
With 50 million followers, PM Modi is the second most popular Instagram influencer in India, with Akshay Kumar, Salman Khan, Ranveer Singh, Varun Dhawan, Hrithik Roshan, Dhoni, Shahid Kapoor, and Kapil Sharma also topping the charts.
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The platform also found out that food influencers enjoy the highest quality engagement at 88%, while education, finance, and career influencers cumulatively receive 85%.
Facebook, Twitter Instagram: Tips & Tricks To Keep Social Media Private
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It seems counter intuitive – after all, social media helps you share your opinions and speak to a larger audience. But thanks to rampant identity theft and online stalking, there is a solid argument to be made to target your social posts instead of keeping them public. Karan Bajaj shows you how.
It seems counter intuitive – after all, social media helps you share your opinions and speak to a larger audience. But thanks to rampant identity theft and online stalking, there is a solid argument ..
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Facebook has a dedicated section for privacy settings and tools (accessible in the Settings menu). In this section, you can choose who can see your future activity. For privacy, select Friends instead of Public. Also on the same page, you get the option to limit accessibility of your existing posts on the social network to only friends instead of everyone. You can also choose individual settings for items such as friend requests, email addresses access, phone number access and who can see your friends list. To step up your privacy, switch all these settings to ‘Friends Only’. We also recommend switching off access to search engines outside of Facebook.
Facebook has a dedicated section for privacy settings and tools (accessible in the Settings menu). In this section, you can choose who can see your future activity. For privacy, select Friends instea..
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By default, all the information in your profile is in the public domain. To change this, click on your profile picture on the top bar to view your profile. On this page, you can view all the information available to anyone who opens your profile page. Click the edit button (the small pencil icon) that appears inside the intro box and you can then customize your info. We recommend switching off all the items you want to keep private from prying eyes.
By default, all the information in your profile is in the public domain. To change this, click on your profile picture on the top bar to view your profile. On this page, you can view all the informat..
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Many regular Facebook users tend to upload a lot of photos to share with friends and family. However, you don’t want everyone who visits your profile to have access to all these memories either. One way to hide them is to delete them from Facebook after a few months. The other way is to edit the privacy settings for each photo album. Click on Photos > Albums. For any album that you want to limit access to, click the options button (the three dots on the right corner) on an individual album and choose edit. This will open the privacy settings for the album for which you can select only friends, family or only you.
Many regular Facebook users tend to upload a lot of photos to share with friends and family. However, you don’t want everyone who visits your profile to have access to all these memories either. One ..
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Quite like Instagram, Twitter lets you hide your tweets from the world — this means they’ll only be visible to your existing followers and won’t show up in searches. You will also have to individually approve new followers from that point forward. To do this, go to the ‘Settings and Privacy’ section and look for ‘Privacy and Safety’. Here, you can switch-on the feature marked ‘Protect your Tweets’.
Quite like Instagram, Twitter lets you hide your tweets from the world — this means they’ll only be visible to your existing followers and won’t show up in searches. You will also have to individuall..
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One of the nicest privacy features on Twitter is that it lets you control how people can look you up on Twitter. In Settings, look for a section on Discoverability — here you can choose if other users can find you on Twitter using your email address or phone number. You can also view and manage any contacts you have uploaded to Twitter from your smartphone or choose to remove uploaded data from your account altogether.
One of the nicest privacy features on Twitter is that it lets you control how people can look you up on Twitter. In Settings, look for a section on Discoverability — here you can choose if other user..
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This is the easiest method to prevent access to your Instagram posts and stories. In the Instagram app on your phone, open settings > Privacy and Security. You will see the option for Account Privacy here which gives you the option to switch to a private account. Once enabled, only people that are following you will be able to see your posts. Any new followers will have to be approved by you individually. You should do this if you’re not interested in growing your followers and want to share with a group of people only.
This is the easiest method to prevent access to your Instagram posts and stories. In the Instagram app on your phone, open settings > Privacy and Security. You will see the option for Account Privacy..
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Chances are that you have linked your Facebook profile to your Instagram account — either by choice or by using a Facebook account to login to Instagram. What happens in this scenario is that when anyone visits your Facebook profile, it shows them that you are also available on Instagram. To avoid this, head to Settings in your Instagram app, tap on Account > Linked Accounts > Facebook and select ‘Unlink Account’.
Chances are that you have linked your Facebook profile to your Instagram account — either by choice or by using a Facebook account to login to Instagram. What happens in this scenario is that when an..
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Even with your account set to private, a friend can share your story to their timeline and it would then become public through their feed. To stop this from happening, you can control how your Instagram stories can be seen and shared. In Settings, go to Privacy and Security > Story Controls. Here, you can switch off the option that lets people share your story. You can create a blacklist to hide your story from certain people, choose who can reply to your story (everyone, people you follow or no one) and there are also options to prevent saving story posts to the Instagram archive.
Even with your account set to private, a friend can share your story to their timeline and it would then become public through their feed. To stop this from happening, you can control how your Instag..
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