The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...

Younger Indian viewers, especially Gen Z and millennials, are moving beyond Korean content and exploring a wider range of Asian shows from ...

Amazon MX Player is launching more than 150 new and returning shows for 2026. This move aims to grow its free streaming service in India. T...

The surge of micro dramas is taking the world by storm, starting in China and now embracing viewers in places like the US and India. These ...

India's digital entertainment market is booming, with gaming and interactive media leading the charge, projected to reach $7.8 billion by F...

Operating revenue for the fiscal year stood at Rs 723 crore, up slightly from Rs 718 crore in the previous year. The company said its core ...

Of the total raise, $50 million is primary capital, whereas the rest if secondary. Kuku FM said this investment will fuel expansion in AI a...

Two-minute content creation apps from China, Ukraine and France are finding ways to venture into the Indian market.

In a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...

Welcome to a new edition of ETtech Unwrapped – our weekend newsletter packed with the most important stories this week. Let’s take a look.

Investors are flocking to micro-drama startups as the next big thing in India’s content and entertainment industry. This and more in today’...

As micro-dramas reel in larger audiences, VCs are ramping up investments in local OTT startups replicating China’s success. Along with star...

Short‑form AI pet dramas have become the latest viral sensation. A 59‑second video of a downtrodden ginger cat who conquers his bullies has...

Indian OTT platforms are changing their content. They are adding short microdramas for mobile users. Korean dramas are also becoming popula...

The first volleys in the latest US-China trade war made clear that Xi Jinping is taking a more cautious approach than during Donald Trump’s...

In China's booming micro drama industry, 69-year-old actor Zhu Jian stars in "Grandma's Moon," a series of minute-long episodes designed fo...

Before the pandemic, the supply of goods and services was what economists would generally call “elastic” — flexing easily to match demand.