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CHINA MICRO DRAMAS
Jin Ze Death Update: How did the Chinese star die? Check cause of death amid social media buzzChinese actor Jin Ze, real name Zhang Jiawei, has died at 33. His agency confirmed his passing on June 6, 2026, at his Hangzhou home. Jin Z...
Another Yu Menglong like death? Chinese actor Jin Ze dies at 33; here’s what we know so farChinese actor Jin Ze, real name Zhang Jiawei, has passed away at 33. His agency confirmed his death at his Hangzhou home on June 4, 2026. A...
Ambani’s Jiostar platform bets big on all-AI seriesJioStar, the streaming venture backed by Reliance and Disney, plans to significantly expand AI-generated content on JioHotstar after the st...
Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
As Korean domination fades, young Indians are diversifying their content palette to shows from other Asian nationsYounger Indian viewers, especially Gen Z and millennials, are moving beyond Korean content and exploring a wider range of Asian shows from ...
Amazon MX Player rolls out 150+ shows amid push in free streaming marketAmazon MX Player is launching more than 150 new and returning shows for 2026. This move aims to grow its free streaming service in India. T...
Micro dramas eyeing mega market in IndiaThe surge of micro dramas is taking the world by storm, starting in China and now embracing viewers in places like the US and India. These ...
Digital gold rush: Gaming, interactive media to unlock a $7.8 billion opportunity by FY30India's digital entertainment market is booming, with gaming and interactive media leading the charge, projected to reach $7.8 billion by F...
ShareChat parent narrows FY25 Ebitda loss by 72%, bets big on micro dramasOperating revenue for the fiscal year stood at Rs 723 crore, up slightly from Rs 718 crore in the previous year. The company said its core ...
Kuku FM closes $85 million funding round led by Granite Asia; valuation hits $550 million post investmentOf the total raise, $50 million is primary capital, whereas the rest if secondary. Kuku FM said this investment will fuel expansion in AI a...
Microdrama’s major appeal draws in foreign OGsTwo-minute content creation apps from China, Ukraine and France are finding ways to venture into the Indian market.
The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
Top tech and startup stories this weekWelcome to a new edition of ETtech Unwrapped – our weekend newsletter packed with the most important stories this week. Let’s take a look.
Stage set for micro-dramas; WhatsApp’s monetisation bidInvestors are flocking to micro-drama startups as the next big thing in India’s content and entertainment industry. This and more in today’...
Streaming now: Startups, VCs chase India’s micro drama content playAs micro-dramas reel in larger audiences, VCs are ramping up investments in local OTT startups replicating China’s success. Along with star...
Are AI-generated pet dramas the new viral money-makers? Creators’ earnings will surprise youShort‑form AI pet dramas have become the latest viral sensation. A 59‑second video of a downtrodden ginger cat who conquers his bullies has...
OTTs bet on microdramas to keep viewers glued to screensIndian OTT platforms are changing their content. They are adding short microdramas for mobile users. Korean dramas are also becoming popula...
Asian stocks track US higher, China set to reopenThe first volleys in the latest US-China trade war made clear that Xi Jinping is taking a more cautious approach than during Donald Trump’s...
Next big threat for Hollywood and Netflix: Micro dramas from ChinaIn China's booming micro drama industry, 69-year-old actor Zhu Jian stars in "Grandma's Moon," a series of minute-long episodes designed fo...
As snarls mount, economists take a walk on the supply sideBefore the pandemic, the supply of goods and services was what economists would generally call “elastic” — flexing easily to match demand.