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CHANDRAMOULI VENKATESAN
Biscuit market faces tough competition in India with rising cookie segmentIn 2015-16, the cookie segment, which includes brands such as Mondelez's Bournvita biscuits contributed 30% to the overall market.10 Jun, 2016, 12.07 PM IST- Mondelez launches Cadbury Bournvita biscuits in IndiaPriced at Rs 10 and Rs 25, Bournvita cookies are pitched for morning snacks and would be available on shelves from May.19 Apr, 2016, 06.26 PM IST
- Mondelez extends Bournvita to biscuitsMondelez has tied up with marketplace Snapdeal to exclusively pre-launch the biscuits for a week before they hit retail stores next month.19 Apr, 2016, 03.33 PM IST
- FMCG companies hit as droughts cut rural spendsAn insufficient monsoon, a reduction in subsidies and now the prevailing drought in some states has resulted in consumers downtrading to ch...02 Apr, 2016, 11.40 AM IST
- We create new occasions for chocolate sales: Chandramouli Venkatesan, MD, Mondelez India"We have over 20,000 new villages and have added about 500,000 new stores in these villages. There is a clear expansion programme," Venkate...24 Sep, 2015, 05.08 AM IST
- Nestle’s Alpino to take on Toblerone, Ferrero RocherNestle will soon launch its premium chocolate brand Alpino in India to take on Italian brand Ferrero Rocher and Cadbury’s Toblerone in the ...12 Jul, 2013, 04.56 AM IST
- Cadbury will always remain a chocolate company at heart: Chandramouli VenkatesanThe ‘Kuch meetha ho jaye’ campaign is also benefiting local mithaiwallahs as Indian consumers don’t necessarily associate sweet with chocol...13 May, 2013, 05.12 AM IST
- Brands see local gains from Facebook's Graph SearchFacebook's latest tool that helps users find things that interest them via their friends' network a boon for marketers.18 Jan, 2013, 05.54 AM IST
- How Cadbury's Venkatesan is trying to replace mithai with chocolateClearly, the challenge for Ventatesan is not so much to maintain Cadbury's dominant share but more expand the chocolate pie.06 Nov, 2012, 05.30 AM IST
- Batman hitches a new ride with bevy of brands at Box OfficeBatman is back in town, and this time around as 'The Dark Knight Rises,' a bevy of brands from luxury cars to laptops is hitching a ride on...20 Jul, 2012, 03.36 PM IST
- Chocolate consumption in India trebles since 2005Chocolate consumption in India has nearly trebled since 2005, which is the reason why leading chocolate companies are investing in bringing...30 Jun, 2012, 10.00 AM IST
- Cadbury India plans to launch a new campaign around the new Batman movieCadbury India has partnered with Warner Bros to launch a new campaign around its upcoming big release, The Dark Knight Rises (TDKR).29 Jun, 2012, 06.44 PM IST
- Chocolates with a 'desi' touch a hit in KolkataBy innovative fusing of chocolates with 'desi' sweets, some of the top retailers in the city have now created more than 80 types of new mou...02 Apr, 2012, 11.52 AM IST
- Advertisers increasingly tuning in to old Bollywood hit songs to stand out from crowdThe ad space on television today is cluttered with a slew of brands bombarding the viewers with advertisements using Hindi songs.11 Jan, 2012, 01.49 PM IST
- Oreo, Sunfeast bite into Britannia market shareThe Rs 3,600 cr premium cream biscuit market has turned hyper competitive with Cadbury’s Oreo and ITC’s Sunfeast brands biting into the sha...19 Dec, 2011, 12.24 PM IST
- Rapid trials, strategy to drive awareness works well for Kraft’s biscuit brand 'Oreo'Oreo has cornered more space in India’s Rs 5,500 crore cream-biscuits segment than Britannia’s Treat-O could in nine07 Nov, 2011, 03.30 AM IST
- India fastest-growing market for Kraft FoodsCadbury Kraft India rode on established Cadbury brands and successful launch of Oreo biscuits to grow its business twice as fast as Kraft's...18 May, 2011, 07.01 AM IST
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