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CHANDRAMOULI VENKATESAN
There's a new-age club for extraordinary achievers in Mumbai, and its for members onlyThe Indus Club at the iconic One BKC is much more than the most admired club in Mumbai.- Mondelez, maker of Cadbury chocolates & Oreo biscuits, sales slowest in decadeIndia arm of Cadbury chocolate-maker posts just 4% growth in sales at Rs 5,411 crore during FY16 as consumers spend less on discretionary p...
- Mondelez names Deepak Iyer MD of India businessIyer has more than two decades of experience, mostly with beverages and snacks maker PepsiCo, and other consumer-facing companies such as M...
- Biscuit market faces tough competition in India with rising cookie segmentIn 2015-16, the cookie segment, which includes brands such as Mondelez's Bournvita biscuits contributed 30% to the overall market.
- Mondelez launches Cadbury Bournvita biscuits in IndiaPriced at Rs 10 and Rs 25, Bournvita cookies are pitched for morning snacks and would be available on shelves from May.
- Mondelez extends Bournvita to biscuitsMondelez has tied up with marketplace Snapdeal to exclusively pre-launch the biscuits for a week before they hit retail stores next month.
- FMCG companies hit as droughts cut rural spendsAn insufficient monsoon, a reduction in subsidies and now the prevailing drought in some states has resulted in consumers downtrading to ch...
- We create new occasions for chocolate sales: Chandramouli Venkatesan, MD, Mondelez India"We have over 20,000 new villages and have added about 500,000 new stores in these villages. There is a clear expansion programme," Venkate...
- Nestle’s Alpino to take on Toblerone, Ferrero RocherNestle will soon launch its premium chocolate brand Alpino in India to take on Italian brand Ferrero Rocher and Cadbury’s Toblerone in the ...
- Cadbury will always remain a chocolate company at heart: Chandramouli VenkatesanThe ‘Kuch meetha ho jaye’ campaign is also benefiting local mithaiwallahs as Indian consumers don’t necessarily associate sweet with chocol...
- Brands see local gains from Facebook's Graph SearchFacebook's latest tool that helps users find things that interest them via their friends' network a boon for marketers.
- How Cadbury's Venkatesan is trying to replace mithai with chocolateClearly, the challenge for Ventatesan is not so much to maintain Cadbury's dominant share but more expand the chocolate pie.
- Batman hitches a new ride with bevy of brands at Box OfficeBatman is back in town, and this time around as 'The Dark Knight Rises,' a bevy of brands from luxury cars to laptops is hitching a ride on...
- Chocolate consumption in India trebles since 2005Chocolate consumption in India has nearly trebled since 2005, which is the reason why leading chocolate companies are investing in bringing...
- Cadbury India plans to launch a new campaign around the new Batman movieCadbury India has partnered with Warner Bros to launch a new campaign around its upcoming big release, The Dark Knight Rises (TDKR).
- Chocolates with a 'desi' touch a hit in KolkataBy innovative fusing of chocolates with 'desi' sweets, some of the top retailers in the city have now created more than 80 types of new mou...
- Advertisers increasingly tuning in to old Bollywood hit songs to stand out from crowdThe ad space on television today is cluttered with a slew of brands bombarding the viewers with advertisements using Hindi songs.
- Oreo, Sunfeast bite into Britannia market shareThe Rs 3,600 cr premium cream biscuit market has turned hyper competitive with Cadbury’s Oreo and ITC’s Sunfeast brands biting into the sha...
- Rapid trials, strategy to drive awareness works well for Kraft’s biscuit brand 'Oreo'Oreo has cornered more space in India’s Rs 5,500 crore cream-biscuits segment than Britannia’s Treat-O could in nine
- India fastest-growing market for Kraft FoodsCadbury Kraft India rode on established Cadbury brands and successful launch of Oreo biscuits to grow its business twice as fast as Kraft's...
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