The long shot: exploring the rise of long form content in India's creator economyLong-form video content is thriving in a world where bite-sized reels are gaining marketers’ attention. ET explores how educators, podcaste...
22 Sep, 2024, 06.00 AM IST
How much is Tanmay Bhat's net worth? Comedian reacts to report claiming it is Rs 665 crComedian Tanmay Bhat disputed reports claiming his net worth to be Rs 665 crore, highlighting India's booming content creator economy. He r...
26 Apr, 2024, 02.24 PM IST
IPL 2024 smashes viewership records: 40 crore tune in on Star Sports for first 18 IPL matchesThe broadcaster also recorded a staggering 12,380 crore minutes of watch time, indicating a notable 15% growth compared to the 2023 edition...
12 Apr, 2024, 07.22 PM IST
YouTube's 2023 top trends revealed: Chandrayaan-3 landing dominates most viewed category, 'GTA VI' trailer sets new recordYouTube unveiled its year-end roundup of top trends in India, with Chandrayaan-3's soft landing video leading as the most-watched video.
13 Dec, 2023, 07.25 PM IST
CarryMinati: Meet the charismatic Indian YouTuber redefining online comedyAs of July 2023, CarryMinati's social media presence stands impressive with 18.1 million followers on Instagram and 3 million Twitter fans....
24 Jul, 2023, 11.26 AM IST
Look who made it to the most trending on Youtube in 2022YouTube unveiled its 2022 list of top creators, breakout creators, and female breakout creators, as well as a yearly recap of the country's...
06 Dec, 2022, 07.18 PM IST
Rusk Media raises $9.5 million in funding led by Audacity VC, DAOL InvestmentExisting investors InfoEdge Ventures, Mistry Ventures, and Nazara also participated in the round.
17 Aug, 2022, 05.21 PM IST
Youtuber CarryMinati roped in by WinZO as brand ambassadorAs a part of the deal, 22-year-old YouTuber, streamer, gamer, and rapper CarryMinati will generate gaming-centric content that is interacti...
22 Jun, 2022, 10.13 AM IST
'Runway 34' made with lot of heart and hard work, says megastar Amitabh BachchanBig B praised actor-director Ajay Devgn for juggling multiple duties.
26 Apr, 2022, 09.15 PM IST
An ad is trending on YouTube. So what?In an environment where buying fake views and followers have become common practice across social media platforms, one may really question ...
25 May, 2021, 03.09 PM IST
Inside the growing popularity of e-sports in IndiaIndia’s gaming industry set to become 10x larger than all other entertainment biz put together in 5-7 years
03 May, 2021, 08.45 AM IST
CarryMinati's YT vs TikTok, Badshah's 'Genda Phool': Here's what India watched on YouTube this yearThe video streaming platform has now unveiled what India loved watching in 2020.
14 Dec, 2020, 05.53 PM IST
Four Indian creators among top 15 highest paid TikTokers of 2020The four Indian creators had risen to fame on ByteDance's short-video sharing platform in the country over the last couple of years, garner...
23 Oct, 2020, 08.38 AM IST
CarryMinati hailed as ‘winner’ by Twitter after India bans 59 Chinese apps including TikTok; memes, GIFs go viralSeveral PUBG users breathed a sigh of relief that their favourite gaming app was spared.
02 Jul, 2020, 10.31 AM IST
CarryMinati returns to the YouTube vs TikTok controversy with rap song 'Yalgaar'The video has already garnered over 18 million views, at the time of writing.
06 Jun, 2020, 12.30 PM IST
Roast, rage, jealousy, cringe. Who'll have the last laugh in YouTube vs TikTok's online 'class wars'?A recent record-breaking video by a popular Indian YouTuber — CarryMinati — sparked off a battle online.
26 May, 2020, 05.34 PM IST
TikTok's rating drops after Internet war erupts between influencers of short video platform and YouTubeIt all started when TikTok creator Amir Siddiqui posted a video on Instagram calling out YouTubers. In his video, Amir Siddiqui accused You...
22 May, 2020, 01.08 PM IST