WARC's annual report outlines the priorities, investment intentions and challenges facing brands in the year ahead with key takeaways on ho...

As a new wave of eco-consciousness hits consumers and countries, navigating the lines between people, planet and profits becomes more chall...

“We ran multiple FIFA-centric promotions through the month ourselves as well as along with restaurant partners. The final being on a Sunday...

A heavily male-skewed game, maximum viewership of football comes from male audiences between the age group of 15-34 years from urban areas.

Ywait allows partygoers to order drinks at several pubs and restaurants at lower prices.

Weed discusses how brands try to stay engaged through social and other digital media platforms and why marketeers in India still haven’t cr...

Within five years of setting up domestic operations, Carlsberg India claims to the third largest beer brand in the country (excluding the T...

The country's largest brewer has brought down the prices of Heineken by 40% and plans to roll it out in Kolkata, Goa and Uttar Pradesh next...

Brewing company Carlsberg is desperate to sign Britain's Got Talent contestant Kate Nicholas's pet pooch, named Gin, for their million doll...

The question of when to drop a strap-line that has built up traction with consumers is a vexed one for marketers. Brand Dhoni | Sports Bran...