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CARLSBERG MARKETING CAMPAIGN
This Indian craft beer maker is betting on a $70 million beer factory to take on global brewsB9 Beverages Ltd, supported by Kirin Holdings, aims to surpass global beer brands by building India’s largest beer factory for $70 million....- India plans tougher ad curbs on liquor makers such as Carlsberg, Diageo, PernodThe new rules call for "prohibition against engaging in surrogate advertisement", which extends to sponsorships and ads for products viewed...
- Companies leaving Russia don’t know if and when they’ll returnAfter Vladimir Putin ordered an invasion of Ukraine on Feb. 24, a mass corporate exodus set in, starting with BP Plc and quickly gathering ...
- A marketing toolkit for brands to check out in 2020WARC's annual report outlines the priorities, investment intentions and challenges facing brands in the year ahead with key takeaways on ho...
- Can marketing be a force for good?As a new wave of eco-consciousness hits consumers and countries, navigating the lines between people, planet and profits becomes more chall...
- FIFA World Cup 2018: Food sites, bars saw over 25% jump in sales on Sunday as consumers go all out to enjoy“We ran multiple FIFA-centric promotions through the month ourselves as well as along with restaurant partners. The final being on a Sunday...
- Sony signs 13 sponsors for FIFA World CupA heavily male-skewed game, maximum viewership of football comes from male audiences between the age group of 15-34 years from urban areas.
- Ywait, there are deals on liquorYwait allows partygoers to order drinks at several pubs and restaurants at lower prices.
- As an industry we haven’t cracked the killer advertisement format for mobile yet: Keith Weed, UnileverWeed discusses how brands try to stay engaged through social and other digital media platforms and why marketeers in India still haven’t cr...
- We have created new categories within strong beer: Soren Lauridsen, MD, Carlsberg IndiaWithin five years of setting up domestic operations, Carlsberg India claims to the third largest beer brand in the country (excluding the T...
- UB betting big on beer brand Heineken to take on Danish brewer CarlsbergThe country's largest brewer has brought down the prices of Heineken by 40% and plans to roll it out in Kolkata, Goa and Uttar Pradesh next...
- Got Talent contestant's pooch may bag million-pound ad dealBrewing company Carlsberg is desperate to sign Britain's Got Talent contestant Kate Nicholas's pet pooch, named Gin, for their million doll...
- When should you ditch an advertising straplineThe question of when to drop a strap-line that has built up traction with consumers is a vexed one for marketers. Brand Dhoni | Sports Bran...
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